The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

2020 Email Opt-Out Infographic

2020 Email Opt-Out Infographic A Look at How a Tumultuous Year Impacted Email Opt-Out activity   Since 2018, we have been releasing annual Email Opt-Out Infographics, covering various facets of email Opt-Out Behavior across the industry. While every new year...

Opt-Out Domain & IP Address Guide

Opt-Out Domain & IP Address Management Guide A guide to selecting the best strategy to manage the Opt-Out process in your email program. Among the laws and regulations impacting email marketing around the world, one common aspect in many instances is the...

Brand Integrity Guide

Brand Integrity Guide  6 Affiliate Marketing Pitfalls and How to Steer Clear of Them Fill out the form below to download your free copy Affiliate marketing can be a powerful addition to any company’s marketing program and is successfully used by brands around...