The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance
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Five Email Marketing Metrics Worth Tracking for New Mailers
Learn which email marketing metrics new mailers should track to measure engagement, conversions, list health, and overall campaign performance.
Recent articles
Five Email Marketing Metrics Worth Tracking for New Mailers
Learn which email marketing metrics new mailers should track to measure engagement, conversions, list health, and overall campaign performance.
Three Tips For Getting More Value Out of Your Opt-Out Data
Many email marketers process their opt-out data and move on from it, but the signals behind it can be surprisingly useful for optimizing future campaigns.
Three Email Marketing Habits Worth Building
Most email optimization efforts look pretty similar from program to program, but these three habits tend to pay dividends across all of them without getting nearly the same attention.
Five Things Email Marketers Should Consider About AI-Generated Inbox Summaries
AI-generated inbox summaries are changing how people read email before they ever open it, and this breakdown covers what marketers should consider.
3 Things Marketers Should Be Thinking About Regarding AI – Forbes
OPTIZMO’s COO Tom Wozniak outlines three AI challenges marketers aren’t talking about enough, from AI acting as a gatekeeper to your emails to getting better results by giving AI more context.
Four Signs Your Email List Needs Some Spring Cleaning
Four telltale signs your email list is overdue for a cleanup, and what to do about each one before they start hurting your deliverability and sender reputation.
The SECURE Data Act: Will it pass? – Guest post by Gayla Huber
Compliance expert Gayla Huber breaks down what the SECURE Data Act would mean for marketers and what your team should be doing right now, regardless of whether it passes.
Why Your Email Campaigns Aren’t Converting (It’s Not Your Subject Line) – Guest Post by Jeanne Jennings
Email marketing expert Jeanne Jennings writes why most conversion problems trace back to one overlooked element, and shares a practical framework for fixing it fast.
2025 Email Opt-Out Infographic
Download OPTIZMO’s annual email opt-out infographic for a breakdown of 2025 opt-out trends by geography, email domain, monthly distribution, and operating system.
What Is Multivariate Testing in Email Marketing?
Multivariate testing lets you test multiple email elements simultaneously to find the best-performing combination. Learn how it works, how it differs from A/B testing, and why it belongs in your email deployment strategy.
Is Email Marketing As We Know It Changing?
This looks at how AI is starting to shape the inbox, and what that could mean for how messages are read, filtered, and optimized as email continues to evolve.
2026 Guide to Email Suppression List Management
This guide outlines the fundamentals of suppression list management, covering CAN-SPAM compliance requirements, suppression strategies, and how proper opt-out handling supports deliverability and campaign performance.
How Bots Are Ruining B2C Email Lists – Guest Post by Leon Hoppe
In this guest post, Leon Hoppe explains how bot activity is increasingly shaping email engagement metrics, highlighting why marketers may need to take a closer look at list quality and how it can influence performance.
Why Accurate Email Data is the Foundation of Compliant, High-Performing Campaigns – ZeroBounce Guest Post
This guest post explores how accurate email data supports deliverability and compliance, and how verification and ongoing list hygiene help protect sender reputation and keep campaigns performing reliably.
What Is Email Deployment? – An Essential Guide for Email Marketers
Learn what email deployment is, why it matters for email marketers, common challenges, and best practices for sending compliant and effective campaigns.
Four Tips For Getting Started With Email Marketing — Forbes
OPTIZMO’s Tom Wozniak reflects in Forbes on what it really takes to launch an email program the right way. The mindset, the prep work, and a few lessons learned from years in the game.
Email Marketing is Hard — Only Influencers
In this OI article, Tom Wozniak breaks down why email marketing still delivers unmatched ROI, and why mastering it takes strategy, compliance, and real expertise.
OPTIZMO European Recap: ClickBid World Ibiza & Affiliate World Europe
OPTIZMO’s summer trip to ClickBid World in Ibiza and Affiliate World Europe in Budapest combined panels, networking, and new connections with unforgettable experiences across two standout events.
6 Email Automation Features Worth Your Time
Exploring how to use automation with intention, this article outlines six practical strategies that help email marketers deliver smarter, more relevant messages without micromanaging every send.
5 Things We’ve Learned from Adding Video to Email
Adding video to email can boost engagement, but only if it’s done right. Here are 5 things we’ve learned firsthand about what works (and what doesn’t).
Advanced Email List Segmentation Tactics for Modern Marketers
This article explores advanced segmentation strategies that help tailor messages to subscriber actions, preferences, and value.
2024 Email Opt-Out Infographic
Download your copy of our 2024 Email Opt-Out Infographic, featuring when, where, and how opt-outs occurred during the previous year.
7 Interactive Email Ideas to Boost Engagement
We share seven creative ways to make your emails more interactive to help you break through inbox clutter and boost subscriber engagement.
Preparing for Uncertain Regulatory Enforcement in 2025 – IntegriShield Guest Post
IntegriShield’s Gayla Huber outlines how businesses can brace for uncertain regulatory enforcement in 2025, emphasizing a mix of federal and state-level action, the importance of compliance planning, and practical steps to stay nimble and resilient.
What is SPAM? – Only Influencers
Tom Wozniak breaks down the many interpretations of “SPAM” to highlight why aligning on definitions matters for clearer conversations in the email industry.
5 AI-Driven Innovations Transforming Email Marketing
AI is reshaping email marketing with smarter segmentation, predictive analytics, and automation, helping brands optimize engagement and drive better results.
9 Ways to Improve Email Conversions
Check out these 9 actionable strategies to help boost your email conversions, from leveraging automation to optimizing landing pages.
What’s in Store for Email Marketers in 2025? — Only Influencers
Check out these expert predictions from Tom Wozniak for email marketing in 2025, highlighting evolving strategies and the integration of AI and privacy laws.
5 Strategies to Drive Email Engagement
Discover effective strategies to boost email engagement, build trust with your audience, and deliver real value with these five tips.
7 Email Deliverability Best Practices
This article provides key strategies to help improve email deliverability, giving marketers tips to avoid spam traps, reach recipient inboxes, and maximize audience engagement.
Recent Posts
- Five Email Marketing Metrics Worth Tracking for New Mailers
- Deliverability & Compliance: The 2026 Email Masterclass | Warmy.io & OPTIZMO Webinar
- Three Tips For Getting More Value Out of Your Opt-Out Data
- Three Email Marketing Habits Worth Building
- Deploying the Future: OPTIZMO’s Evolution in Email Marketing