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News and tips from the industry leaders in email compliance.

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The CAN-SPAM Act of 2003 – An Updated Overview

The CAN-SPAM Act and what it means for Email Marketers in 2019 The rules for email marketers to follow in order to stay compliant Email marketing continues to thrive and evolve, 40 years after the first marketing email message was sent. In the digital age, that makes...

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Three Lessons Marketers Can Learn From The Fyre Festival

Three Lessons Marketers Can Learn From The Fyre Festival Published on April 10, 2019 on Forbes.com At this point, a lot of people have watched one of the documentaries on the Fyre Festival (Netflix and Hulu). Like many, I watched the films with a sense of disbelief...

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Digital Marketing Lessons from Direct Mail Marketers

Digital Marketing Lessons from Direct Mail Marketers It's amazing that in the digital marketing industry, Email Marketing is looked at as being old-school.  It's been around for 40+ years now, making it the elder statesman of the online marketing arena. But, email and...

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3 Ways Compliance Improves your Email Program – FeedFront

3 Ways Compliance Improves your Email Program Published on March 28, 2019 on FeedFront. For many email marketers, running a program that is compliant with CAN-SPAM is seen as a legal requirement, whose main benefit is avoiding potential fines or other legal penalties....

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LeadsCon Las Vegas 2019

LeadsCon Las Vegas 2019 LeadsCon, the world's largest performance conference and exposition is just around the corner.  LeadsCon Las Vegas 2019 will take place in Las Vegas, March 4-6, 2018 and the OPTIZMO Team will be joining thousands of Lead Generation experts at...

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The Ins and Outs of Merge/Purge

The Ins and Outs of Merge/Purge for Email The term merge/purge (merge purge) or dedupe has a long history that has its roots in pre-internet age direct marketing. A common situation for an advertising using direct mail was the need to regularly obtain new recipient...

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It’s a Mobile First World

It's a Mobile First World Since the advent of the smartphone, and particularly the launch of the first iPhone in 2007, it was feasible to see a day when more consumers would access the internet from their mobile phones than their more traditional computers. The...

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Affiliate Summit West & MailCon Las Vegas 2019 Recap

Over the past 10 years, we've always enjoyed kicking off a new year with a trip to Las Vegas for Affiliate Summit West 2019 continueing the trend. The OPTIZMO team jetted off to Las Vegas in early January to attend ASW19, as well as MailCon and the Mailer Meetup,...

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