The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
More Recent Articles
Email Marketing Tip – You Think I’m Funny?
Email Marketing Tip - You Think I'm Funny? (Using humor in your email campaigns) Consumers love humor - and marketers love humor, too. There is nothing like getting your audience to smile, chuckle, or actually laugh at your content - when that is your goal. Humor is a...
OPTIZMO Video Series – Everflow Interview
Check out this week's episode in our partner video interview series! Over the course of this year, we are releasing a variety of video content, including interviews with numerous OPTIZMO clients and partners, along with other leaders in the Email and SMS Marketing...
Email Marketing Tip – Write a Great Subject Line
Email Marketing Tip - Write a Great Subject Line The performance of every email marketing campaign hinges on a wide variety of factors, from technical aspects like the email sending platform, sending IP, or mailer's sender score to the actual text, design, and graphic...
OPTIZMO Video Series – SmarterChaos Interview 2
Welcome to the latest edition in our ongoing partner interview video series! Over the course of 2020, we are releasing a number of video conversations with different OPTIZMO clients and partners and with other leaders in the Email and SMS Marketing industries. You can...
Working From Home’s Impact on Marketing Strategy and Messaging – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 5/27/20 This year, a large number of people have had to adapt to, what is for many, an entirely new work atmosphere: working from home. A lot of articles have been written about the impacts sudden remote...
Email Marketing Tip – Leveraging Negative Marketing Signals
Email Marketing Tip – Leveraging Negative Marketing Signals Email marketers have no shortage of key performance metrics to measure, analyze, and leverage in their optimization efforts. From delivery rate, open rate, and click-thru rate, to conversion rate,...
OPTIZMO Video Series – LashBack Interview
Welcome back to the next installment in our partner interview series! Over the course of 2020, we are releasing a variety of video interviews with different OPTIZMO clients and partners, along with other leaders in the Email and SMS Marketing industries. You can find...
Email Marketing Tip – Audience Segments May Change
Email Marketing Tip - Audience Segments May Change Some level of audience segmentation is a vital part of most successful marketing strategies. As with virtually every aspect of your marketing strategy, your audience segments and targeting will evolve over time....
4 Ways to Engage with the Stay-at-Home Audience – Business2Community
By Tom Wozniak, Head of Marketing – published on Business2Community on 5/13/20. Advertisers everywhere are trying to adapt to what has to be the most sudden, wide-spread, and continuing disruption to the status quo that most of us have seen in our lifetimes. The fact...
OPTIZMO Video Series – CAKE Interview
OPTIZMO Video Series – CAKE Interview We're back this week with the next installment in our partner interview series! Over the course of the year, we will be releasing a variety of video interviews with different OPTIZMO clients and partners, along with other leaders...