The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
More Recent Articles
5 Benefits of In-Person Industry Events – Business2Community
By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 After a long solitary year of Zoom calls, no business travel, working remotely, and generally staying close to home, we are finally seeing a return to some of the business practices that we...
Affiliate Grand Slam – A Unique Event for 2021
The OPTIZMO team recently returned from the first-ever Affiliate Grand Slam (AGS) in Dubai. After spending over 12 months without any in-person industry events or conferences, 2021 is off to a good start with Lead Generation World in March and AGS in May. Since this...
3 Things to Watch in Email Marketing in 2021 – Only Influencers
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers.com on 5/28/21 Here we are in 2021, getting ready to celebrate the 43rd birthday of email marketing. Who would have guessed back in 1978 that email would become the first digital marketing channel,...
Four Tips For Global Email Marketing Compliance – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 5/26/21 With the emergence of the internet, marketing truly went global. Suddenly, it was feasible and even easy for advertisers to reach people around the world as easily as in their own backyard. This is...
Three Ways That Email Best Practices Can Lead To Better Campaign Performance – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 2/4/21 Email marketers are highly focused on campaign performance. As what was arguably the first digital performance marketing channel, email marketing has a long and well-established tradition as an...
Attending the First In-Person Industry Event in Over a Year – Business2Community
By Tom Wozniak, Head of Marketing – published on Business2Community.com on 2/4/21 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that...
Data Security is More Important than Ever
Data privacy is more important than ever for brands and marketers. How is SHA-512 playing a role in enhancing data security in 2021?
4 Things We Learned from the First In-Person Event of 2021
After more than 12 months, the OPTIZMO team was able to attend an in-person industry event in 2021! Lead Generation World in Orlando became the first industry event to step out of the virtual world and get people together again in the real world. We wanted to share a...
Opt-Out Domain Segmentation Tips
A vital part of any email marketing program that employs marketing partners (affiliates, performance agencies, or any other type of mailing partner) is being able to effectively track performance at the campaign and partner level (if not even further). Knowing how...
5 Tips for Writing Effective Email Subject Lines – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 2/4/21 Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in...