The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
More Recent Articles
What’s Next for Email Marketers in 2020? – Ongage
Recently our friends at Ongage gathered feedback from a bunch of email marketing experts for a blog post called "What's The Next Big Thing for Performance Email Marketers in 2020?" We were thrilled to participate in the article creation as we contributed a prediction...
Come See us in Las Vegas!
Who is headed to Las Vegas for MailCon in January 2020? If you're making the trip to the desert, mark your calendars for this session with OPTIZMO's head of marketing (Tom Wozniak) and Francis Chmelir from Lashback as they provide some insights on how best practices...
Marketing Metrics: When A Negative Can Become A Positive – Forbes
Published on 11/19/19 on Forbes.com. As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more successful. We are constantly on...
Time to Think About Your 2020 Marketing Plan – Forbes
Time to Think About Your 2020 Marketing Plan - Forbes Published on 10/31/19 on Forbes.com. While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your...
Extending Your Marketing Reach with Partners – Business2Community
Extending Your Marketing Reach with Partners - Business2Community Published on 10/14/19 on Business2Community. One of the biggest challenges facing companies is acquiring new customers/business. Especially as companies grow, one way they may split their marketing...
3 Tips for Writing Great Email Copy – Affiliate Summit Blog
3 Tips for Writing Great Email Copy - Affiliate Summit Blog Published on 10/9/19 on the Affiliate Summit Blog. Writing effective email copy can be a challenging process for any marketer. With that in mind, here are three tips for writing effective email content to...
What’s Old is New Again: SMS Marketing – Forbes
What's Old is New Again: SMS Marketing - Forbes Published on 9/13/19 on Forbes.com What’s next for digital marketing? That’s a pretty common question at any given marketing industry conference. With the continued evolution of the internet, it seems marketers are...
5 Stats That Will Make You Wonder Why You Aren’t Using SMS Marketing – Business 2 Community
5 Stats That Will Make You Wonder Why You Aren’t Using SMS Marketing - Business 2 Community Published on 8/30/19 on Business 2 Community Digital marketing is constantly evolving, with new communication channels and platforms emerging on a constant basis. Marketers are...
Our Second Consecutive Year on the Inc. 5000 List
OPTIZMO makes the Inc. 5000 list for 2019!
5 Key To-Do Items After an Industry Event
5 Key to-do items after you return from an industry event.