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News and tips from the industry leaders in email compliance.

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Three Essential Digital Marketing Channels In 2020 – Forbes

Three Essential Digital Marketing Channels In 2020 – Forbes

  By Tom Wozniak, Head of Marketing – published on Forbes.com on 9/9/20 To say 2020 has been a challenging time for marketing professionals would be an understatement. While some companies and industries are affected more than others, every marketer has needed to take...

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Email Marketing Tip – Understand your Metrics

Email Marketing Tip – Understand your Metrics

Email Marketing Tip - Understand your Metrics As with any marketing channel, especially performance-focused channels, one of the most important aspects of your email marketing program involves analyzing campaign results. You need to carry out that analysis to make...

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Partner Interview with Everflow

Partner Interview with Everflow

In 2020, are regularly posting a lot of video and blog content on our website where we interact with our great clients and partners in the industry. Today, we’re excited to release our latest Q&A partner interview post with Michael Cole, VP of Marketing at...

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CAKE Spotlight: Q&A Post with OPTIZMO

CAKE Spotlight: Q&A Post with OPTIZMO

CAKE Spotlight: Q&A Post with OPTIZMO about Automating Email Compliance Posted on the CAKE Blog on 7/29/20 Check out this great interview with OPTIZMO's Chief Revenue Officer, Jake Dearstyne by the team at CAKE. They discuss a variety of topics around email...

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Suppression List Management

Suppression List Management

What is Suppression List Management? In email marketing, suppression list management describes the process for leveraging various types of suppression files to ensure compliance with laws like the CAN-SPAM Act, as well as numerous other audience targeting strategies...

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