The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
More Recent Articles
Three Email Best Practices for High-Performing Campaigns – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/3/20 Creating effective and high-performing email marketing campaigns is a challenging endeavor for any marketer. While on the surface, an email seems to be a fairly straightforward marketing channel,...
4 Ways to Add Video to your Marketing Strategy – Business2Community
By Tom Wozniak, Head of Marketing – published on Business2Community on 8/3/20 Video is widely recognized as one of the most powerful tools for marketing and communication. Having put together various types of video marketing programs for multiple companies over the...
Partner Interview with Everflow
In 2020, are regularly posting a lot of video and blog content on our website where we interact with our great clients and partners in the industry. Today, we’re excited to release our latest Q&A partner interview post with Michael Cole, VP of Marketing at...
CAKE Spotlight: Q&A Post with OPTIZMO
CAKE Spotlight: Q&A Post with OPTIZMO about Automating Email Compliance Posted on the CAKE Blog on 7/29/20 Check out this great interview with OPTIZMO's Chief Revenue Officer, Jake Dearstyne by the team at CAKE. They discuss a variety of topics around email...
Suppression List Management
What is Suppression List Management? In email marketing, suppression list management describes the process for leveraging various types of suppression files to ensure compliance with laws like the CAN-SPAM Act, as well as numerous other audience targeting strategies...
OPTIZMO Video Series – Interview Highlights
You will definitely want to check out this week's release in our ongoing video interview series! We have a great follow up to last week's Mixtape Video that included a bunch of quick conversations we had with people at Affiliate Summit West and MailCon Las Vegas 2020....
Email Marketing Tip – What is Negative Targeting?
Email Marketing Tip - What is Negative Targeting? One of the biggest benefits of email marketing is the ability to deliver very targeted content to specific recipients. This is achieved partly by developing an effective audience targeting strategy. Audience targeting...
OPTIZMO Video Series – Interview Mixtape
With the long holiday weekend, we took last week off from our video release schedule, but we're back today with a new video! Since this spring, we have been releasing a variety of original videos, including interviews with various OPTIZMO clients and partners, and...
Three Reasons Email is Hitting its Stride in ‘Middle Age’ – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/3/20 Once upon a time, digital marketing was considered to be a young person’s industry. Back in the late 1990s and early 2000s, it certainly seemed to be filled with a lot of people in their 20s and...
Turning a Negative into a Positive – Only Influencers
By Tom Wozniak, Head of Marketing – published on Only Influencers on 7/1/20 As email marketers, most of us are focused on how our campaigns perform. Even if our emails aren’t specifically designed to drive leads, sales, or other recipient actions, we still monitor key...