The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
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4 Key Audience Segmentation Strategies – Business2Community
4 Key Audience Segmentation Strategies - Business2Community Published on 6/7/19 on Business2Community Virtually any company that has a product or service can benefit from developing an audience segmentation strategy geared toward their particular business model. With...
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MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO Published on 6/6/19 by MarTechSeries Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my...
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Are You Leading Your Marketing Team To Comply With The CAN-SPAM Act? – Forbes
Are You Leading Your Marketing Team To Comply With The CAN-SPAM Act? - Forbes Published on May 30, 2019 on Forbes.com Email marketing continues to deliver results for advertisers, four decades after the first promotional email message was sent. By 2023, there are...
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Looking Back at 10 Years of OPTIZMO™
Looking Back at 10 Years of OPTIZMO As we continue to celebrate our 10th Anniversary in 2019, it's fun to look back at some of our company milestones and things that have happened in the email marketing industry over the past decade. Here are a few highlights from...
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5 Keys to a Successful Email Campaign – Business2Community
5 Keys to a Successful Email Campaign - Business2Community May 15, 2019 on Business2Community After 40 years, email remains a powerful marketing tool for many companies. In fact, it continues to be one of the most cost-effective marketing channels available,...
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Journey Summit 2019 Recap
Journey Summit 2019 Recap OPTIZMO's Chief Revenue Officer, Jake Dearstyne, attended the Journey Summit in Philadelphia, PA this week and wanted to provide a quick recap of the event with some highlights in case you are considering attending this show next year. The...
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Tom Wozniak on Road Trips, Steve Bartman, and Not Peeing During Avengers – FeedFront/This is Affiliate Marketing Podcast
Tom Wozniak on Road Trips, Steve Bartman, and Not Peeing During Avengers - FeedFront/This is Affiliate Marketing Podcast May 3, 2019 on FeedFront and the This is Affiliate Marketing Podcast Tom Wozniak, Head of marketing for OPTIZMO Technologies, joined Shawn Collins...
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A Primer for SMS Marketing Compliance – Business2Community
A Primer for SMS Marketing Compliance Published on April 15, 2019 on Business2Community. If you’ve noticed an uptick in the number of marketing text messages you receive every day in 2019, you’re not alone. More and more advertisers (large and small) are taking...
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The CAN-SPAM Act of 2003 – An Updated Overview
The CAN-SPAM Act and what it means for Email Marketers in 2019 The rules for email marketers to follow in order to stay compliant Email marketing continues to thrive and evolve, 40 years after the first marketing email message was sent. In the digital age, that makes...
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Three Lessons Marketers Can Learn From The Fyre Festival
Three Lessons Marketers Can Learn From The Fyre Festival Published on April 10, 2019 on Forbes.com At this point, a lot of people have watched one of the documentaries on the Fyre Festival (Netflix and Hulu). Like many, I watched the films with a sense of disbelief...
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