The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
More Recent Articles
Attending the First In-Person Industry Event in Over a Year – Business2Community
By Tom Wozniak, Head of Marketing – published on Business2Community.com on 2/4/21 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that...
4 Things We Learned from the First In-Person Event of 2021
After more than 12 months, the OPTIZMO team was able to attend an in-person industry event in 2021! Lead Generation World in Orlando became the first industry event to step out of the virtual world and get people together again in the real world. We wanted to share a...
Opt-Out Domain Segmentation Tips
A vital part of any email marketing program that employs marketing partners (affiliates, performance agencies, or any other type of mailing partner) is being able to effectively track performance at the campaign and partner level (if not even further). Knowing how...
5 Tips for Writing Effective Email Subject Lines – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 2/4/21 Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in...
How Did 2020 Impact Email Opt-Out Activity? – Only Influencers
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers.com on 3/3/21 For the past few years, OPTIZMO has been publishing infographics based on email opt-outs processed on our platform (100s of millions every year). While there are many insightful reports,...
What Will and Won’t Happen for Email Marketing in 2021 – Forbes
By Tom Wozniak, Head of Marketing - published on Forbes.com on 2/4/21 It’s that time of year when marketing experts publish forecasts and prognostications about various industries. I read a lot of them to leverage in my company’s marketing strategy, for my own...
MailCon Virtual 2021 – Highlights
A year ago at this time, we were just getting back from our annual trek to Las Vegas for MailCon, Affiliate Summit West, and other great networking events like the Mailer Meetup and Affiliate Ball. (I was reminded of the Affiliate Ball 2020, when some great pics from...
2020 Opt-Out Infographic Preview
2021 has arrived and that means we are hard at work on our annual Opt-Out Infographic! If you attended our session at MailCon Virtual on January 28, 2021, you already saw a preview of some of the data we will be releasing in the Infographic. But, we thought we would...
2020: A Year Unlike Any Other
As we turn the page and kick off 2021, we wanted to look back at some of the highlights from the last year. The year started off with another great trip to Las Vegas for Affiliate Summit West, MailCon, the Mailer Meetup, and the Affiliate Ball. We tag-teamed with...
What To Consider When Preparing Your Marketing Strategy For 2021- Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 12/28/20 For marketers, 2020 has presented unprecedented challenges. When the daily lives and routines of virtually every consumer are disrupted for a long period of time, many traditional marketing...