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News and tips from the industry leaders in email compliance.

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Email Marketing Tip – You Think I’m Funny?

Email Marketing Tip – You Think I’m Funny?

Email Marketing Tip - You Think I'm Funny? (Using humor in your email campaigns) Consumers love humor - and marketers love humor, too. There is nothing like getting your audience to smile, chuckle, or actually laugh at your content - when that is your goal. Humor is a...

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OPTIZMO Video Series – Everflow Interview

OPTIZMO Video Series – Everflow Interview

Check out this week's episode in our partner video interview series! Over the course of this year, we are releasing a variety of video content, including interviews with numerous OPTIZMO clients and partners, along with other leaders in the Email and SMS Marketing...

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Email Marketing Tip – Write a Great Subject Line

Email Marketing Tip – Write a Great Subject Line

Email Marketing Tip - Write a Great Subject Line The performance of every email marketing campaign hinges on a wide variety of factors, from technical aspects like the email sending platform, sending IP, or mailer's sender score to the actual text, design, and graphic...

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OPTIZMO Video Series – SmarterChaos Interview 2

OPTIZMO Video Series – SmarterChaos Interview 2

Welcome to the latest edition in our ongoing partner interview video series! Over the course of 2020, we are releasing a number of video conversations with different OPTIZMO clients and partners and with other leaders in the Email and SMS Marketing industries. You can...

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OPTIZMO Video Series – LashBack Interview

OPTIZMO Video Series – LashBack Interview

Welcome back to the next installment in our partner interview series! Over the course of 2020, we are releasing a variety of video interviews with different OPTIZMO clients and partners, along with other leaders in the Email and SMS Marketing industries. You can find...

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Email Marketing Tip – Audience Segments May Change

Email Marketing Tip – Audience Segments May Change

Email Marketing Tip - Audience Segments May Change Some level of audience segmentation is a vital part of most successful marketing strategies. As with virtually every aspect of your marketing strategy, your audience segments and targeting will evolve over time....

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OPTIZMO Video Series – CAKE Interview

OPTIZMO Video Series – CAKE Interview

OPTIZMO Video Series – CAKE Interview We're back this week with the next installment in our partner interview series! Over the course of the year, we will be releasing a variety of video interviews with different OPTIZMO clients and partners, along with other leaders...

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