The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
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Infographic: Opt-Outs by Geographic Region
A geographic breakdown of opt-outs across major global regions, as well as the top 10 countries.
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OPTIZMO Email Suppression List Management Explainer Video
COLLECT - STORE - DISTRIBUTE - AUTOMATE Curious to get a quick overview of how OPTIZMO's email suppression list management platform works? Check out our explainer video, which highlights how brands and performance marketers leverage our platform to ensure email...
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Kicking off the New Year with a New Website!
2019 is a big year for OPTIZMO, as we are celebrating our 10th anniversary – technically later this year, but we’re going to start the celebration on January 1 and continue it throughout the year.
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OPTIZMO – December 2018 Newsletter – Guide to Email Suppression List Management
In case you missed it in your inbox, check out our December 2018 Newsletter here! The feature article is about the release of our new Guide to Email suppression List Management. Don't miss it!
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Do People Want to Access their Email through Alexa?
Among the many the reasons that email continues to be such an effective marketing and communication platform after 40 years, is that it has embraced technological advancements and adapted to significant changes.
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4 Tips for Improving Email Open Rates – Adotas
The most compelling email creative, engaging offer, and brilliant call-to-action can still fail to produce any response, if no one opens the email in the first place.
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What We Can Learn From Email Marketing’s 40-Year Evolution – Forbes
It’s funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We’re at a point where email marketing is older than many of its current practitioners.
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3 Holiday Email Marketing Tips
The holiday season is well underway, with marketers competing for attention, engagement, and conversions (sales, signups, etc.).
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OPTIZMO – November 2018 News – Ready for Vegas?
In case you missed it in your inbox, check out our September 2018 Newsletter here!
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Do Not Overlook the ‘From’ Address
For marketers who are newer to email, the importance of the From address can often be overlooked.
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ASW-MailCon Las Vegas 2019 Preview
Team OPTIZMO is already gearing up for 2019 and we’ll kick off the year in style with Affiliate Summit West, MailCon and the Mailer Meetup in Las Vegas!
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