The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
More Recent Articles
2020: A Year Unlike Any Other
As we turn the page and kick off 2021, we wanted to look back at some of the highlights from the last year. The year started off with another great trip to Las Vegas for Affiliate Summit West, MailCon, the Mailer Meetup, and the Affiliate Ball. We tag-teamed with...
What To Consider When Preparing Your Marketing Strategy For 2021- Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 12/28/20 For marketers, 2020 has presented unprecedented challenges. When the daily lives and routines of virtually every consumer are disrupted for a long period of time, many traditional marketing...
Partner Interview with HitPath
Hitpath Partner Interview Today, we’re excited to release our latest Q&A partner interview post with Sam Prokop, Co-Founder and CEO at HitPath! Talk a little about the history of HitPath and how you came to found the company. My partner and I were mailing and...
Khris Thayer Named Entrepreneur of the Year for 2020
OPTIZMO's Co-Founder and CEO, Khris Thayer has been named an Entrepreneur of the Year by Business View Magazine in their upcoming issue. Below is an excerpt from the article. Khris Thayer and OPTIZMO are Leading the Email Compliance Industry into the Future Oprah...
Email Opt-Out Benchmarks – OnlyInfluencers
By Tom Wozniak, Head of Marketing – published on the OnlyInfluencers blog on 12/8/20 Earlier this year, I wrote a post for OnlyInfluencers on Turning a Negative into a Positive which highlighted the value of analyzing the negative marketing signals generated by every...
Industry Interview with ZeroBounce
Over the course of 2020, we've been posting Q&A interviews with various partners and companies in the email marketing industry and today, we're pleased to post our latest interview with ZeroBounce CEO, Liviu Tanase. Talk a little about the history of ZeroBounce...
Everflow – Results Driving Email in 2021 – Fireside Chat
After the recent release of our co-authored Guide to Results Driving Email in 2021, Everflow and OPTIZMO got together for a video chat about the guide and a variety of topics around email and SMS marketing and suppression list management. The chat included Everflow VP...
Three Tips for Selling Data Management Tools in the New Age of Data Privacy – Forbes
By Jake Dearstyne, Chief Revenue Officer – published on Forbes.com on 11/17/20 It seems like a no-brainer. Your company provides a platform or tool for clients to better manage their sensitive consumer data. That data may be emails, addresses, phone numbers, all three...
Three Tips for Avoiding ‘Shiny Object Syndrome’ in Marketing – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 11/17/20 From a reasonably long career in marketing, I can say with confidence that most marketers are drawn to new ideas. We often enjoy finding new ways to engage with our audiences, leveraging new...
How to Maximize Your Email Results This Holiday Season – Entrepreneur
By Liviu Tanase, Founder & CEO of ZeroBounce – published on Entrepreneur on 11/12/20 If there’s one channel you’re smart to focus on this holiday season, it’s email. Its efficiency is undeniable: email offers a potential return on investment (ROI) of $42 for...