The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
More Recent Articles
Affiliate Grand Slam Dubai 2021 – Outtakes and Bloopers
Affiliate Grand Slam Dubai 2021 - Outtakes and Bloopers You knew we were saving one last video from Dubai to release before the end of the year - the outtakes and bloopers! These have been some of our most popular videos from past series, with good reason. Our video...
The Benefits Of A Beginner’s Mindset In Business – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes on 9/1/21 When we were kids, we were all beginners at almost everything, from reading and writing to playing various sports and from playing musical instruments to playing games. Trying new things and therefore...
3 Things to be Thankful for in Email Marketing This Year
By Tom Wozniak, Head of Marketing It’s almost Thanksgiving, which always puts me in a reflective mood, while we’re thinking about eating turkey, ham, stuffing, etc. So, I thought it would be cool to put together a quick list of things for email marketers to be...
4 Tips for Building your 2022 Email Marketing Strategy – OnlyInfluencers
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 11/18/21 As we speed toward the end of the year (seriously, it’s almost Thanksgiving - how did that happen so fast?), email marketers are focused on two key projects. 1 - Ensuring those all-important...
5 Email Marketing Trends to Watch for in 2022 – Business2Community
Check out these 5 email marketing trends for 2022
Marketing In A World Without Third-Party Data: Where To Next?
What’s next for digital marketing after third-party cookies crumble?
Affiliate Grand Slam Dubai 2021 – A Chat with Wade Tonkin – Part 2
Affiliate Grand Slam – A Chat with Wade Tonkin from Fanatics - Part 2 It's time for the latest video release in our Affiliate Grand Slam Duabi 2021 series! To date, we've had a number of fun highlight videos and features on the OPTIZMO keynote session, along with...
5 Holiday Email Marketing Tips for 2021
The holiday season is here! For many digital marketers this is the busiest time of the year and email marketers are definitely in that group. Just taking a look at your own inbox should convince you that email marketing is already ramping up for the season. But, as...
Four Communication Tools For Distributed Teams (And How To Leverage Them) – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes on 9/1/21 ince the beginning of the pandemic in 2020, we’ve seen more companies adopting remote working strategies. For some, these were temporary, while others are likely to become permanent. Many companies...
OPTIZMO Fireside Chat with Solvable
Check out our latest Fireside Chat video, featuring Wade Schlosser of Solvable!