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News and tips from the industry leaders in email compliance.

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Partner Interview with Everflow

Partner Interview with Everflow

In 2020, are regularly posting a lot of video and blog content on our website where we interact with our great clients and partners in the industry. Today, we’re excited to release our latest Q&A partner interview post with Michael Cole, VP of Marketing at...

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CAKE Spotlight: Q&A Post with OPTIZMO

CAKE Spotlight: Q&A Post with OPTIZMO

CAKE Spotlight: Q&A Post with OPTIZMO about Automating Email Compliance Posted on the CAKE Blog on 7/29/20 Check out this great interview with OPTIZMO's Chief Revenue Officer, Jake Dearstyne by the team at CAKE. They discuss a variety of topics around email...

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Suppression List Management

Suppression List Management

What is Suppression List Management? In email marketing, suppression list management describes the process for leveraging various types of suppression files to ensure compliance with laws like the CAN-SPAM Act, as well as numerous other audience targeting strategies...

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OPTIZMO Video Series – Interview Highlights

OPTIZMO Video Series – Interview Highlights

You will definitely want to check out this week's release in our ongoing video interview series! We have a great follow up to last week's Mixtape Video that included a bunch of quick conversations we had with people at Affiliate Summit West and MailCon Las Vegas 2020....

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Email Marketing Tip – What is Negative Targeting?

Email Marketing Tip – What is Negative Targeting?

Email Marketing Tip - What is Negative Targeting? One of the biggest benefits of email marketing is the ability to deliver very targeted content to specific recipients. This is achieved partly by developing an effective audience targeting strategy. Audience targeting...

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OPTIZMO Video Series – Interview Mixtape

OPTIZMO Video Series – Interview Mixtape

With the long holiday weekend, we took last week off from our video release schedule, but we're back today with a new video! Since this spring, we have been releasing a variety of original videos, including interviews with various OPTIZMO clients and partners, and...

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Turning a Negative into a Positive – Only Influencers

Turning a Negative into a Positive – Only Influencers

By Tom Wozniak, Head of Marketing – published on Only Influencers on 7/1/20 As email marketers, most of us are focused on how our campaigns perform. Even if our emails aren’t specifically designed to drive leads, sales, or other recipient actions, we still monitor key...

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