The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

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6 Reasons to Include Email in your Marketing Program

6 Reasons to Include Email in your Marketing Program

By Tom Wozniak, Head of Marketing When writing about email marketing, I often focus on advanced topics like compliance, suppression list management, and email’s place in a multichannel marketing program. But, it’s easy to forget that many marketers are still in the...

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Five Tips for New Email Marketers – Forbes

Five Tips for New Email Marketers – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes on 5/3/22 More than 40 years have gone by and email marketing remains an incredibly popular and powerful marketing channel. Statistics show that over 80% of small businesses use email in their marketing programs,...

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