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News and tips from the industry leaders in email compliance.

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5 Benefits of In-Person Industry Events – Business2Community

5 Benefits of In-Person Industry Events – Business2Community

By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 After a long solitary year of Zoom calls, no business travel, working remotely, and generally staying close to home, we are finally seeing a return to some of the business practices that we...

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Affiliate Grand Slam – A Unique Event for 2021

Affiliate Grand Slam – A Unique Event for 2021

The OPTIZMO team recently returned from the first-ever Affiliate Grand Slam (AGS) in Dubai. After spending over 12 months without any in-person industry events or conferences, 2021 is off to a good start with Lead Generation World in March and AGS in May. Since this...

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Four Tips For Global Email Marketing Compliance – Forbes

Four Tips For Global Email Marketing Compliance – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 5/26/21 With the emergence of the internet, marketing truly went global. Suddenly, it was feasible and even easy for advertisers to reach people around the world as easily as in their own backyard. This is...

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4 Things We Learned from the First In-Person Event of 2021

4 Things We Learned from the First In-Person Event of 2021

After more than 12 months, the OPTIZMO team was able to attend an in-person industry event in 2021! Lead Generation World in Orlando became the first industry event to step out of the virtual world and get people together again in the real world. We wanted to share a...

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Opt-Out Domain Segmentation Tips

Opt-Out Domain Segmentation Tips

A vital part of any email marketing program that employs marketing partners (affiliates, performance agencies, or any other type of mailing partner) is being able to effectively track performance at the campaign and partner level (if not even further). Knowing how...

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5 Tips for Writing Effective Email Subject Lines – Forbes

5 Tips for Writing Effective Email Subject Lines – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 2/4/21 Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in...

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