The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
More Recent Articles
OPTIZMO Technologies – Business Sight’s Fastest Growing Companies to Watch in 2020
Simplifying Email and SMS Marketing by Delivering Robust Compliance Solutions (Business Sight Media) Email and SMS marketing are key components of many successful digital marketing strategies. From small-to-medium and large-to-giant organizations, email and SMS are...
Three Essential Digital Marketing Channels In 2020 – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 9/9/20 To say 2020 has been a challenging time for marketing professionals would be an understatement. While some companies and industries are affected more than others, every marketer has needed to take...
4 Creative Uses of Video in Email Marketing – OnlyInfluencers
By Tom Wozniak, Head of Marketing – published on the OnlyInfluencers blog on 9/3/20 On a recent OI-members-only Live Zoom discussion we spent some time talking about how to leverage video content in email campaigns. The conversation was spurred by Tejas Pitkar’s...
Email Marketing Tip – Understand your Metrics
Email Marketing Tip - Understand your Metrics As with any marketing channel, especially performance-focused channels, one of the most important aspects of your email marketing program involves analyzing campaign results. You need to carry out that analysis to make...
OPTIZMO Named the Leader in Innovation – Corporate Vision Magazine
Taking Control Published in Corporate Vision Magazine on 7/28/20 Recognized as the industry leader in email and SMS suppression list management and compliance solutions, OPTIZMO delivers a SaaS solution that automates the collection, storage, and distribution of...
Three Email Best Practices for High-Performing Campaigns – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/3/20 Creating effective and high-performing email marketing campaigns is a challenging endeavor for any marketer. While on the surface, an email seems to be a fairly straightforward marketing channel,...
4 Ways to Add Video to your Marketing Strategy – Business2Community
By Tom Wozniak, Head of Marketing – published on Business2Community on 8/3/20 Video is widely recognized as one of the most powerful tools for marketing and communication. Having put together various types of video marketing programs for multiple companies over the...
Partner Interview with Everflow
In 2020, are regularly posting a lot of video and blog content on our website where we interact with our great clients and partners in the industry. Today, we’re excited to release our latest Q&A partner interview post with Michael Cole, VP of Marketing at...
CAKE Spotlight: Q&A Post with OPTIZMO
CAKE Spotlight: Q&A Post with OPTIZMO about Automating Email Compliance Posted on the CAKE Blog on 7/29/20 Check out this great interview with OPTIZMO's Chief Revenue Officer, Jake Dearstyne by the team at CAKE. They discuss a variety of topics around email...
Suppression List Management
What is Suppression List Management? In email marketing, suppression list management describes the process for leveraging various types of suppression files to ensure compliance with laws like the CAN-SPAM Act, as well as numerous other audience targeting strategies...