The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
A Word With…Gordon Riegel
A conversation with Suited Connector’s VP of Affiliate Marketing, Gordon Riegel, on leadership, mentorship, and building lasting impact in both business and life.
More Recent Articles
7 Interactive Email Ideas to Boost Engagement
We share seven creative ways to make your emails more interactive to help you break through inbox clutter and boost subscriber engagement.
Preparing for Uncertain Regulatory Enforcement in 2025 – IntegriShield Guest Post
IntegriShield’s Gayla Huber outlines how businesses can brace for uncertain regulatory enforcement in 2025, emphasizing a mix of federal and state-level action, the importance of compliance planning, and practical steps to stay nimble and resilient.
What is SPAM? – Only Influencers
Tom Wozniak breaks down the many interpretations of “SPAM” to highlight why aligning on definitions matters for clearer conversations in the email industry.
5 AI-Driven Innovations Transforming Email Marketing
AI is reshaping email marketing with smarter segmentation, predictive analytics, and automation, helping brands optimize engagement and drive better results.
9 Ways to Improve Email Conversions
Check out these 9 actionable strategies to help boost your email conversions, from leveraging automation to optimizing landing pages.
What’s in Store for Email Marketers in 2025? — Only Influencers
Check out these expert predictions from Tom Wozniak for email marketing in 2025, highlighting evolving strategies and the integration of AI and privacy laws.
5 Strategies to Drive Email Engagement
Discover effective strategies to boost email engagement, build trust with your audience, and deliver real value with these five tips.
7 Email Deliverability Best Practices
This article provides key strategies to help improve email deliverability, giving marketers tips to avoid spam traps, reach recipient inboxes, and maximize audience engagement.
5 Key Tips For Building Your Email List — Forbes
OPTIZMO’s COO, Tom Wozniak, shares five key tips for building an email list. Whether starting from scratch or expanding an existing list, Tom provides strategies for long-term growth in this Forbes Council Post.
The Hidden Power of Suppression Lists in Protecting Your Brand’s Reputation — DesignRush Interview
In an interview with OPTIZMO COO Tom Wozniak, he highlights the crucial role of suppression lists in safeguarding brand reputation and ensuring email deliverability, while also emphasizing the importance of customer privacy and upcoming compliance changes for 2025.