The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
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OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
More Recent Articles
9 Best Practices for Email Deliverability and Compliance | Part 1
This is a guest post, written by Jenna Divinney of Webbula. What causes poor deliverability? Unfortunately, there isn’t just one single answer and more often than not, it’s caused by the person and/or team sending emails. This isn’t to point the finger, but it really...
Three Digital Marketing Industry Challenges That May Positively Impact Email Marketing – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes on 9/1/21 Email and digital marketers can be excused if they have been feeling a bit stressed over the past year. Beyond the immense challenges presented by the pandemic, there have been ongoing developments in...
How Email will Thrive in a More Privacy Centric World – OnlyInfluencers
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/11/21 Privacy. Consumers want it (or at least say they do) and in many cases they feel that companies know too much about them and their activities. Admittedly, you can create surveys that will...
Metrics That Will Matter in Email Beyond 2021 – Business2Community
By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 Email marketing has been one of the most effective digital marketing channels for decades (over 43 years in all) and over that time it has constantly evolved to meet the changing needs of...
How Email Marketing Will Adapt To A Change In Privacy Settings – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/14/21 If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how...
5 Benefits of In-Person Industry Events – Business2Community
By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 After a long solitary year of Zoom calls, no business travel, working remotely, and generally staying close to home, we are finally seeing a return to some of the business practices that we...
Affiliate Grand Slam – A Unique Event for 2021
The OPTIZMO team recently returned from the first-ever Affiliate Grand Slam (AGS) in Dubai. After spending over 12 months without any in-person industry events or conferences, 2021 is off to a good start with Lead Generation World in March and AGS in May. Since this...
3 Things to Watch in Email Marketing in 2021 – Only Influencers
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers.com on 5/28/21 Here we are in 2021, getting ready to celebrate the 43rd birthday of email marketing. Who would have guessed back in 1978 that email would become the first digital marketing channel,...
Four Tips For Global Email Marketing Compliance – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 5/26/21 With the emergence of the internet, marketing truly went global. Suddenly, it was feasible and even easy for advertisers to reach people around the world as easily as in their own backyard. This is...
Three Ways That Email Best Practices Can Lead To Better Campaign Performance – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 2/4/21 Email marketers are highly focused on campaign performance. As what was arguably the first digital performance marketing channel, email marketing has a long and well-established tradition as an...