The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

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Journey Summit 2019 Recap

Journey Summit 2019 Recap OPTIZMO's Chief Revenue Officer, Jake Dearstyne, attended the Journey Summit in Philadelphia, PA this week and wanted to provide a quick recap of the event with some highlights in case you are considering attending this show next year. The...

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A Primer for SMS Marketing Compliance – Business2Community

A Primer for SMS Marketing Compliance Published on April 15, 2019 on Business2Community. If you’ve noticed an uptick in the number of marketing text messages you receive every day in 2019, you’re not alone. More and more advertisers (large and small) are taking...

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The CAN-SPAM Act of 2003 – An Updated Overview

The CAN-SPAM Act and what it means for Email Marketers in 2019 The rules for email marketers to follow in order to stay compliant Email marketing continues to thrive and evolve, 40 years after the first marketing email message was sent. In the digital age, that makes...

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Three Lessons Marketers Can Learn From The Fyre Festival

Three Lessons Marketers Can Learn From The Fyre Festival Published on April 10, 2019 on Forbes.com At this point, a lot of people have watched one of the documentaries on the Fyre Festival (Netflix and Hulu). Like many, I watched the films with a sense of disbelief...

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Digital Marketing Lessons from Direct Mail Marketers

Digital Marketing Lessons from Direct Mail Marketers It's amazing that in the digital marketing industry, Email Marketing is looked at as being old-school.  It's been around for 40+ years now, making it the elder statesman of the online marketing arena. But, email and...

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3 Ways Compliance Improves your Email Program – FeedFront

3 Ways Compliance Improves your Email Program Published on March 28, 2019 on FeedFront. For many email marketers, running a program that is compliant with CAN-SPAM is seen as a legal requirement, whose main benefit is avoiding potential fines or other legal penalties....

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LeadsCon Las Vegas 2019

LeadsCon Las Vegas 2019 LeadsCon, the world's largest performance conference and exposition is just around the corner.  LeadsCon Las Vegas 2019 will take place in Las Vegas, March 4-6, 2018 and the OPTIZMO Team will be joining thousands of Lead Generation experts at...

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The Ins and Outs of Merge/Purge

The Ins and Outs of Merge/Purge for Email The term merge/purge (merge purge) or dedupe has a long history that has its roots in pre-internet age direct marketing. A common situation for an advertising using direct mail was the need to regularly obtain new recipient...

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