The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
More Recent Articles
Partner Interview with Diablo Media
Diablo Media Partner Interview In 2020, we’re planning to post a lot of video and blog content on our website where we interact with our great clients and partners in the industry. Today, we’re excited to release our latest Q&A partner inverview post with Gordon...
Is 2020 the Year Virtual Events Take Off? – Business2Community
Is 2020 the Year Virtual Events Take Off? - Business2Community By Tom Wozniak, Head of Marketing – published on Business2Community on 3/30/20. Most of us are used to attending various types of events in our personal and work lives. Meetups, conferences, trade shows,...
Experts Talk: Email Marketing in a Time of Corona – Ongage Blog
Our friends at Ongage gathered input from 17 email marketing experts on how best to adapt their marketing strategies during a time of crisis, like we're experiencing now with the COVID-19 pandemic. The tips include one from OPTIZMO's head of marketing, Tom Wozniak. ...
4 Tips for People New to Working from Home – Business2Community
By Tom Wozniak, Head of Marketing – published on Business2Community on 3/20/20. The impacts of COVID-19 are being felt throughout the U.S. right now and one of those is the fact that many people who previously commuted to an office are at least temporarily working...
Four Reasons To Combine Email And SMS Marketing – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 3/18/20. Taking a multichannel approach to an advertiser’s marketing strategy has always delivered big results. Because consumer attention is split over many different communication channels, if a marketer...
How Marketing Teams Can Adapt to Having Fewer Industry Events – Business2Community
By Tom Wozniak, Head of Marketing – published on Business2Community on 3/17/20. If you’re involved in marketing or sales for just about any industry where traveling to industry events is part of your strategy, you’re almost certainly being impacted by the growing...
Four Tips To Get The Most Out Of Industry Events – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 1/10/20. One thing that many industries have in common is the number of events (conferences, trade shows, seminars, etc.) created to meet the needs of the market. As marketers, we tend to focus more on...
Introduction to Third-Party Email – Everflow Workshop from Las Vegas 2020
During Affiliate Summit West 2020, our partner Everflow held a workshop event where they invited various partners to present to a group of their clients. OPTIZMO was thrilled to be invited to participate and deliver a presentation on leveraging email marketing in a...
Partner Interview with CAKE
CAKE Partner Interview In 2020, we’re planning to post a variety of video and blog content on OPTIZMO.com where we interact with many of our great clients and partners in the industry. Today, we’re excited to release our first Q&A partner inverview post with Garth...
The Benefits of Setting up an Email Affiliate Marketing Program – Business2Community
The Benefits of Setting up an Email Affiliate Marketing Program - Business2Community Published on 1/2/20 on Business2Community by Tom Wozniak, OPTIZMO’s head of marketing. If you’re already taking advantage of an affiliate marketing program for your business, you know...