The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
More Recent Articles
Five New Years To-Do’s For B2B Biz Dev Pros – Forbes
By Jake Dearstyne, CRO - published on Forbes.com on 1/10/20. With 2019 in our rearview mirrors, we're all hopefully welcoming 2020 in with a bang. If you're anything like me, each New Year brings with it two deeply rooted feelings, time after time: • A desire to...
OPTIZMO Technologies: Simplifying Email and SMS Compliance for Businesses – APAC Business Headlines
Published on 1/2/20 on APAC Business Headlines. In the digital marketing arena, email and SMS have become top-performing marketing channels for small companies as well as large enterprises, when it comes to customer acquisition and retention alike. But, while their...
A Marketer’s New Year’s Resolutions For 2020 – Forbes
Published on 1/2/20 on Forbes.com by Tom Wozniak, OPTIZMO's head of marketing. As the holiday season kicks into high gear, many marketers are in the middle of their busiest time of year. But, with January right around the corner, it’s also time to be thinking about...
5 Email Marketing Resolutions for 2020 – Business2Community
Published on 11/19/19 on Business2Community. The holiday season is rolling along and for many email marketers, this can be the busiest time of the year. Holiday email campaigns have been in the works for months and kicked off leading up to the Thanksgiving weekend...
What’s Next for Email Marketers in 2020? – Ongage
Recently our friends at Ongage gathered feedback from a bunch of email marketing experts for a blog post called "What's The Next Big Thing for Performance Email Marketers in 2020?" We were thrilled to participate in the article creation as we contributed a prediction...
Come See us in Las Vegas!
Who is headed to Las Vegas for MailCon in January 2020? If you're making the trip to the desert, mark your calendars for this session with OPTIZMO's head of marketing (Tom Wozniak) and Francis Chmelir from Lashback as they provide some insights on how best practices...
Marketing Metrics: When A Negative Can Become A Positive – Forbes
Published on 11/19/19 on Forbes.com. As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more successful. We are constantly on...
Time to Think About Your 2020 Marketing Plan – Forbes
Time to Think About Your 2020 Marketing Plan - Forbes Published on 10/31/19 on Forbes.com. While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your...
Extending Your Marketing Reach with Partners – Business2Community
Extending Your Marketing Reach with Partners - Business2Community Published on 10/14/19 on Business2Community. One of the biggest challenges facing companies is acquiring new customers/business. Especially as companies grow, one way they may split their marketing...
3 Tips for Writing Great Email Copy – Affiliate Summit Blog
3 Tips for Writing Great Email Copy - Affiliate Summit Blog Published on 10/9/19 on the Affiliate Summit Blog. Writing effective email copy can be a challenging process for any marketer. With that in mind, here are three tips for writing effective email content to...