The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

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OPTIZMO’s Guide to Email Marketing Metrics

The Positive and Negative Marketing Signals generated by every email campaign If you are using email marketing to promote your product or service, then becoming familiar with all the various performance metrics generated by each email campaign is a vital step in both...

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Top 50 Best Workplaces of 2019 – Silicon Review

Top 50 Best Workplaces of 2019 - Silicon Review Published on 7/8/19 on The Silicon Review OPTIZMO has been named to the 50 Best Workplaces of 2019 list by The Silicon Review! The Silicon Review is the world’s most trusted online and print community for business &...

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The Value of an Email Opt-Out – Business2Community

The Value of an Email Opt-Out - Business2Community Published on 7/8/19 on Business2Community In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If...

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Digital Summit Denver 2019 Recap

Digital Summit Denver 2019 - Event Recap What do you get when a couple thousand digital marketers come together in the Mile High City? I had the chance to attend Digital Summit Denver 2019 this week and thought it was worth a quick recap. This is a traveling event...

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