The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
More Recent Articles
Three Tips for Selling Data Management Tools in the New Age of Data Privacy – Forbes
By Jake Dearstyne, Chief Revenue Officer – published on Forbes.com on 11/17/20 It seems like a no-brainer. Your company provides a platform or tool for clients to better manage their sensitive consumer data. That data may be emails, addresses, phone numbers, all three...
Three Tips for Avoiding ‘Shiny Object Syndrome’ in Marketing – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 11/17/20 From a reasonably long career in marketing, I can say with confidence that most marketers are drawn to new ideas. We often enjoy finding new ways to engage with our audiences, leveraging new...
How to Maximize Your Email Results This Holiday Season – Entrepreneur
By Liviu Tanase, Founder & CEO of ZeroBounce – published on Entrepreneur on 11/12/20 If there’s one channel you’re smart to focus on this holiday season, it’s email. Its efficiency is undeniable: email offers a potential return on investment (ROI) of $42 for...
Three Tips For Holiday Marketing In 2020 – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 10/26/20 As we head into the fall, the traditional holiday season is right around the corner. In fact, if you shop in person at any of the big home improvement stores, you will not only see the expected...
ZeroBounce Interview with Tom Wozniak
Published on the ZeroBounce Blog on 10/19/20 Tom Wozniak, OPTIZMO: “Businesses Have Been Reminded of How Powerful Email Marketing Can Be” The COVID-19 pandemic has affected countless industries across the world, but if there’s one that’s been thriving this year, it’s...
An Email Marketing Compliance Refresher for 2020 – PMA Blog
By Tom Wozniak, Head of Marketing – published on the Performance Marketing Association blog on 9/3/20 Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978, when the very first unsolicited email marketing campaign...
10 Inspiring Leaders to Watch – CIO Bulletin
OPTIZMO Technologies: For Email Compliance As seen in CIO Bulletin For a successful digital marketing strategy, it is important to have a great email and SMS marketing plan. But as these marketing channels have grown over the years, so has their complexity. With...
OPTIZMO Technologies – Business Sight’s Fastest Growing Companies to Watch in 2020
Simplifying Email and SMS Marketing by Delivering Robust Compliance Solutions (Business Sight Media) Email and SMS marketing are key components of many successful digital marketing strategies. From small-to-medium and large-to-giant organizations, email and SMS are...
Three Essential Digital Marketing Channels In 2020 – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 9/9/20 To say 2020 has been a challenging time for marketing professionals would be an understatement. While some companies and industries are affected more than others, every marketer has needed to take...
4 Creative Uses of Video in Email Marketing – OnlyInfluencers
By Tom Wozniak, Head of Marketing – published on the OnlyInfluencers blog on 9/3/20 On a recent OI-members-only Live Zoom discussion we spent some time talking about how to leverage video content in email campaigns. The conversation was spurred by Tejas Pitkar’s...