The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

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4 Things We Learned from the First In-Person Event of 2021

4 Things We Learned from the First In-Person Event of 2021

After more than 12 months, the OPTIZMO team was able to attend an in-person industry event in 2021! Lead Generation World in Orlando became the first industry event to step out of the virtual world and get people together again in the real world. We wanted to share a...

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Opt-Out Domain Segmentation Tips

Opt-Out Domain Segmentation Tips

A vital part of any email marketing program that employs marketing partners (affiliates, performance agencies, or any other type of mailing partner) is being able to effectively track performance at the campaign and partner level (if not even further). Knowing how...

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5 Tips for Writing Effective Email Subject Lines – Forbes

5 Tips for Writing Effective Email Subject Lines – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 2/4/21 Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in...

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MailCon Virtual 2021 – Highlights

MailCon Virtual 2021 – Highlights

A year ago at this time, we were just getting back from our annual trek to Las Vegas for MailCon, Affiliate Summit West, and other great networking events like the Mailer Meetup and Affiliate Ball. (I was reminded of the Affiliate Ball 2020, when some great pics from...

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2020 Opt-Out Infographic Preview

2020 Opt-Out Infographic Preview

2021 has arrived and that means we are hard at work on our annual Opt-Out Infographic! If you attended our session at MailCon Virtual on January 28, 2021, you already saw a preview of some of the data we will be releasing in the Infographic. But, we thought we would...

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2020: A Year Unlike Any Other

2020: A Year Unlike Any Other

As we turn the page and kick off 2021, we wanted to look back at some of the highlights from the last year.  The year started off with another great trip to Las Vegas for Affiliate Summit West, MailCon, the Mailer Meetup, and the Affiliate Ball.  We tag-teamed with...

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