The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
More Recent Articles
6 Reasons to Include Email in your Marketing Program
By Tom Wozniak, Head of Marketing When writing about email marketing, I often focus on advanced topics like compliance, suppression list management, and email’s place in a multichannel marketing program. But, it’s easy to forget that many marketers are still in the...
Five Tips for New Email Marketers – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes on 5/3/22 More than 40 years have gone by and email marketing remains an incredibly popular and powerful marketing channel. Statistics show that over 80% of small businesses use email in their marketing programs,...
OPTIZMO™ Releases Annual 2021 Opt-Out Infographic
OPTIZMO is excited to announce the release of our 2021 Email Opt-Out Infographic, with data on how consumers opt-out of email campaigns.
CAN-SPAM Compliance Deep Dive Series – What is Commercial Email?
Check out our latest article on CAN-SPAM compliance – with a focus on defining commercial email.
Khris Thayer: Optimizing Digital Relevance – Exelion
Check out this great feature and interview with OPTIZMO Co-Founder and CEO, Khris Thayer in Exeleon magazine.
CAN-SPAM Compliance Deep Dive Series – Subject Lines
Check out the second article in our CAN-SPAM deep dive series, covering requirements for email subject lines.
CAN-SPAM Compliance Deep Dive Series – Header Information
Check out the first article in our CAN-SPAM deep dive series, covering requirements for email header information.
9 Tips for Optimizing your Email Creative
Check out these 10 steps for optimizing your email creative in your next campaign, from OPTIZMO’s head of marketing, Tom Wozniak.
ComplianceCast 2022 – Episode 4
Check out the next release in OPTIZMO’s 2022 video series – ComplianceCast Episode 4, with a look at the biggest impacts of 2022.
Looking at Email’s Place in 2022- OnlyInfluencers
Check out this new article on Only Influencers from OPTIZMO’s head of marketing, Tom Wozniak on Email’s Place in 2022.