The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

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What’s Next for Email Marketers in 2020? – Ongage

What’s Next for Email Marketers in 2020? – Ongage

Recently our friends at Ongage gathered feedback from a bunch of email marketing experts for a blog post called "What's The Next Big Thing for Performance Email Marketers in 2020?" We were thrilled to participate in the article creation as we contributed a prediction...

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Come See us in Las Vegas!

Come See us in Las Vegas!

Who is headed to Las Vegas for MailCon in January 2020? If you're making the trip to the desert, mark your calendars for this session with OPTIZMO's head of marketing (Tom Wozniak) and Francis Chmelir from Lashback as they provide some insights on how best practices...

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Time to Think About Your 2020 Marketing Plan – Forbes

Time to Think About Your 2020 Marketing Plan – Forbes

Time to Think About Your 2020 Marketing Plan - Forbes Published on 10/31/19 on Forbes.com. While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your...

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3 Tips for Writing Great Email Copy – Affiliate Summit Blog

3 Tips for Writing Great Email Copy – Affiliate Summit Blog

3 Tips for Writing Great Email Copy - Affiliate Summit Blog Published on 10/9/19 on the Affiliate Summit Blog. Writing effective email copy can be a challenging process for any marketer. With that in mind, here are three tips for writing effective email content to...

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What’s Old is New Again: SMS Marketing – Forbes

What’s Old is New Again: SMS Marketing – Forbes

What's Old is New Again: SMS Marketing - Forbes Published on 9/13/19 on Forbes.com What’s next for digital marketing? That’s a pretty common question at any given marketing industry conference. With the continued evolution of the internet, it seems marketers are...

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