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Advertiser

An Advertiser is any Company and/or Brand that utilizes email as a marketing medium to solicit transactions from consumers through various promotional and sales offers. While Advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of SPAM have become so prevalent that now it is a major nuisance to users of these services, as well as being a financial burden on internet service providers
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Affiliate/Affiliate Network

An Affiliate Network acts as an intermediary between Publishers. It allows website Publishers to more easily find and participate in Affiliate Programs which are suitable for their website (and thus generate income from those programs), and allows websites offering Affiliate Programs (typically online merchants) to reach a larger audience by promoting their Affiliate Programs to all of the Publishers participating in the Affiliate Network
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Campaign

A Campaign is basically an identifier for an Advertiser's marketing efforts. Campaigns typically refer to specific Advertiser offerings, such as "Buy One Get One Free - During January" or "1st Month Free Promo". In regards to Optizmo An Advertiser creates a Campaign via our system to manage current, future and past email Campaigns
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Cleansing / Scrubbing

This is the process in which you remove duplicates, opt-outs, or more simply organize your email lists. If you market your business via email, you must rely on a clean email list to communicate with current and potential customers. If customers have asked to be removed from your list but you have not made these requested changes, you could be liable under spam legislation
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Deltas

In email marketing, Deltas refer to the changes in email lists. Because of the amount of time and bandwidth used to download mailing lists, subscriber lists, or opt-out lists, many Advertisers look for solutions allowing them to download "Deltas Only" OR "changes", instead of downloading and scrubbing/cleasing the entire list every time a download is needed
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Domain Suppression

Domain Suppression is the process in which an Advertiser suppresses an entire domain such as ".edu, .gov, .org" and so on. The benefit of domain suppression is that an Advertiser and a Mailer can avoid liability and negative exposure by sending email to a high ranking domain that would not likely welcome unsolicited emails.

Email Compliance

Email Compliance, often referred to as CAN-SPAM, is currently regulated by the FTC (Federal Trade Commission). Established in 2003, it has created standards for the sending of commercial email and requires the FTC to enforce its provisions. The acronym CAN-SPAM derives from the bill's full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003
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Email Marketing

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business
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Email Service Provider (ESP)

An Email Service Provider (ESP) offers email marketing or bulk email services. Neither of these terms should be confused with spam or the sending of unwanted or unsolicited bulk email of a marketing or otherwise offensive nature. An ESP will provide a wealth of tracking information showing the status of email sent to each member of your address list
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List Seeding

Seeding refers to the security process in which an email list is seeded with fake email addresses used to bait and capture email violations. Seed addresses are embedded into an opt-out list and if that address receives email, the violator can be tracked through their IP address and that info can be provided to the Advertiser and/or the authoritative agency having jurisdiction
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Mailers

Any person and/or company that sends commercial email. This can refer to Advertisers (if they send their own emails), Publishers, and Affiliates and Email Service Providers (SEP's). In many cases, large Advertisers will contract Publishers, Affiliates and/or ESP's to send email on their behalf. In regards to Optizmo In the Optizmo System, a Mailer is the general term used for anyone that is given access to upload and download lists (which would then be used to send)
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MD5 Encryption

MD5 (Message-Digest algorithm 5) is considered industry standard for encrypting email addresses. MD5 is an alpha-numeric hash that cannot be reverse engineered to show plain text email addresses, therefore making it difficult for an unsavory Affiliates / Publishers / ESPs / Mailers to gain access to your list and abuse it
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Opt-In / Mailing List

(NOT TO BE MISTAKEN WITH "SUBSCRIBER LIST") Opt-In email advertising, or permission marketing, is a method of advertising via email whereby the recipient of the advertisement has consented to receive it. A common example of permission marketing is a newsletter sent to an Advertiser's customers. Such newsletters inform customers of upcoming events or promotions, or new products
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Opt-Out List

Opt-Out List or "Suppression List" is a list of suppressed email addresses used by email senders to comply with the CAN-SPAM Act of 2003. CAN-SPAM requires that senders of commercial emails provide a functioning opt-out mechanism by which email recipients can unsubscribe their email address from future email messages
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Optizmo Badge – Email Compliance Certification

Here at Optizmo we take email and CAN-SPAM compliance very seriously and our Clients do too. That's why we provide a badge of Email Compliance so that your customers know that you take their privacy and trust seriously. Code for the Optizmo Badge will be provided to Clients to be placed on your website where people sign up or opt-in to your newsletter or any email correspondance
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Peer-to-Peer Commercial Emails

Peer-to-Peer Commercial Emails are emails that are sent from one company to another such as from a sales rep to the CEO, regarding a special promotion that the sales rep has to offer. This is commonly ignored as commercial or solicitation email, however it is still governed by the FTC (Federal Trade Commission) and may be considered SPAM
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Publishers

Publishing is the process of production and dissemination of literature or information - the activity of making information available for public view. In some cases authors may be their own "Publishers", meaning: originators and developers of content also provide media to deliver and display the content
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Subscriber List

(NOT TO BE MISTAKEN WITH "OPT-IN/MAILING LIST") A Subscriber List is a list of your existing customers and/or members such as those who have already subscribed/opted-in to your online correspondence. It is important to note the difference between your Subscriber List and your "opt-in/mailing list" because you do not want to send "existing" customers the same offer you would send "prospective" customers
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Suppression List

Suppression List (also know as an Opt-Out List or an Unsubscribe List) is a list of suppressed email addresses used by email senders to comply with the CAN-SPAM Act of 2003. CAN-SPAM requires that senders of commercial emails provide a functioning opt-out mechanism by which email recipients can unsubscribe their email address from future email messages
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Suppression List Management

Suppression File Management is a service provided to Advertisers and Mailers (Publishers, Affiliates/Affiliate Networks, Email Service Providers - ESPs) allowing them to store their email addresses in a centralized database with automated management and security features; such as scrubbing, cleansing, collection, distribution, list seeding, campaign and list monitoring, and more
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Unsubscribe List

Unsubscribe List (also known as an Opt-Out List or Suppression List) is a list of suppressed email addresses used by email senders to comply with the CAN-SPAM Act of 2003. CAN-SPAM requires that senders of commercial emails provide a functioning opt-out mechanism by which email recipients can unsubscribe their email address from future email messages
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