The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

2024 Email Marketing Best Practices Guide by OPTIZMO & LashBack

We’re excited to release a new Email Marketing Best Practices guide for 2024. Collaborating with our good friends and partners at LashBack, we’ve put together a comprehensive list that every email marketer will want to follow going into the new year. Check...

Seija Samoylenko: Having The Right Technology – Part 1

Hold onto your hats, people! The newest ComplianceCast episode is here, and we couldn’t be more excited. In this first installment of a two-part episode, we take a deep dive into email marketing with Seija Samoylenko from Atwave! Filmed amidst the buzz and...

5 Email Marketing Resolutions for 2020 – Business2Community

Published on 11/19/19 on Business2Community. The holiday season is rolling along and for many email marketers, this can be the busiest time of the year. Holiday email campaigns have been in the works for months and kicked off leading up to the Thanksgiving weekend...