The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

An Advertiser’s Guide to Utilizing an Email Affiliate Program

 A Roadmap for Advertisers Interested in Adding Email to their Affiliate Marketing Programs Email has been a highly effective marketing tool for companies from virtually every industry for over 40 years. Many companies leverage email mainly as a means of communicating...

OPTIZMO Email Suppression List Management Explainer Video

COLLECT – STORE – DISTRIBUTE – AUTOMATE Curious to get a quick overview of how OPTIZMO’s email suppression list management platform works? Check out our explainer video, which highlights how brands and performance marketers leverage our...

GDPR and CAN-SPAM – A Comparison for US Emailers – Adotas

GDPR and CAN-SPAM – A Comparison for US Emailers Published in Adotas on 6/14/18 If you’re an email marketer in the United States, you’re already familiar with CAN-SPAM – at least I hope you are! Since its inception in 2003, the CAN-SPAM Act has provided a...