The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Yet Another 2024 Digital Marketing Forecast – Forbes

By Tom Wozniak, Chief Operating Officer – published on Forbes on 1/05/24 ’Tis the season … for pundits and digital marketing industry experts to come out with lots of forecasts and predictions for 2024. Far be it for me to skip out on the annual exercise, so...

AI and Email Compliance – Things to Consider

One of the hottest topics in digital marketing in 2023 has been the rapid evolution of Artificial Intelligence (AI) across virtually every channel. In particular, it’s been generative AI that has caught every marketer’s attention. Its ability to rapidly create content...

OPTIZMO™ CEO Khris Thayer Offers Company Insights in Comprehensive Interview with Website Planet

The interview highlights the company’s evolution as well as a glimpse into what the future holds for it in an evolving digital marketing industry AUSTIN, Texas, July 12, 2023 (GLOBE NEWSWIRE) — OPTIZMO is the industry leader in email suppression list...

Webinar: From Insights to Strategy Ft. OPTIZMO & LashBack

Using Negative Marketing Signals and Campaign Analytics to Excel in Email Marketing This Webinar was originally streamed on June 22nd, 2023. Click this link to watch the full webinar on LashBack’s website! Join us for an enlightening webinar where LashBack and...

OPTIZMO™ Announces Enhancements to SMS SUPPRESS: A Comprehensive Opt-Out Management Solution for SMS Marketing Services

The innovative product offers seamless integration with OPTIZMO’s SUPPRESS platform for email suppression list management, providing an all-in-one solution for businesses AUSTIN, Texas, May 30, 2023 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry...

Achieving the Ultimate SMS Marketing Experience with SMS SUPPRESS by OPTIZMO

In previous articles, we explored the increasing importance of SMS marketing as a key component of a complete multichannel marketing strategy. As businesses today look for ways to optimize their SMS campaigns and navigate SMS compliance and text message marketing...