The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

OPTIZMO Recognized as an Innovative Company to Watch for 2021

Recently, OPTIZMO was named to the 20 Most Innovative Companies to Watch in 2021, by Global Business Leaders Magazine. You can read an excerpt from the feature article below.  OPTIZMO Technologies: A Recognized Thought Leader in the Email Compliance Arena Over time,...

Metrics That Will Matter in Email Beyond 2021 – Business2Community

By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 Email marketing has been one of the most effective digital marketing channels for decades (over 43 years in all) and over that time it has constantly evolved to meet the changing needs of...

How Email Marketing Will Adapt To A Change In Privacy Settings – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/14/21 If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how...

Affiliate Grand Slam Dubai Interview

Affiliate Grand Slam Speaker Interview with Tom Wozniak In May, 2021 the OPTIZMO team traveled to Dubai for the inaugural Affiliate Grand Slam event. You’ve probably already seen some of the great videos we shot at the event, but we were also involved in some...

Everflow – Results Driving Email in 2021 – Fireside Chat

After the recent release of our co-authored Guide to Results Driving Email in 2021, Everflow and OPTIZMO got together for a video chat about the guide and a variety of topics around email and SMS marketing and suppression list management. The chat included Everflow VP...