The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

OPTIZMO™ Releases 2024 Email Opt-Out Infographic

The annual infographic analyzes hundreds of millions of opt-out requests from 2024, focusing on timing, geographic location, and device trends AUSTIN, Texas, May 15, 2025 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the leader in email suppression list management...

2024 Email Opt-Out Infographic

Our 2024 Email Opt-Out Infographic captures new insights into when, where, and how email recipients are opting out, offering a snapshot of consumer behaviors and broader digital engagement trends. Over the past several years, email marketing has continued to evolve,...

A Deep Dive into Opt-Out Activity – OnlyInfluencers

By Tom Wozniak, Chief Operating Officer – published on OnlyInfluencers on 4/26/24 Back in 2021, I wrote an article for Only Influencers sharing data from OPTIZMO’s annual Email Opt-Out Infographic. That infographic covered data from 2018-2020, so it culminated with a...

2024 Email Marketing Best Practices Guide by OPTIZMO & LashBack

We’re excited to release a new Email Marketing Best Practices guide for 2024. Collaborating with our good friends and partners at LashBack, we’ve put together a comprehensive list that every email marketer will want to follow going into the new year. Check...