The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

An Advertiser’s Guide to Utilizing an Email Affiliate Program

 A Roadmap for Advertisers Interested in Adding Email to their Affiliate Marketing Programs Email has been a highly effective marketing tool for companies from virtually every industry for over 40 years. Many companies leverage email mainly as a means of communicating...

OPTIZMO’s Guide to Email Suppression List Management

Today we are excited to release our very first Guide to Email Suppression List Management. The guide provides email marketers with a background on the importance of suppression list management to email compliance and different strategies that can be used to optimize...

Infographic: Opt-Outs by Day & Time

Email Opt-Out Requests Infographic #3The email marketing industry is filled with reports and data about email performance and best practices for campaign optimization. However, there is one area of email performance that tends to be overlooked by many email marketers...