The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

2024 Email Marketing Best Practices Guide by OPTIZMO & LashBack

We’re excited to release a new Email Marketing Best Practices guide for 2024. Collaborating with our good friends and partners at LashBack, we’ve put together a comprehensive list that every email marketer will want to follow going into the new year. Check...

2021 Email Opt-Out Infographic

2021 Email Opt-Out Infographic How did a second year of the world working remotely and generally staying home impact email Opt-Out behavior?   Since 2018, we have been releasing annual infographics depicting Email Opt-Out activity and behavior from the OPTIZMO...

2020 Email Opt-Out Infographic

2020 Email Opt-Out Infographic A Look at How a Tumultuous Year Impacted Email Opt-Out activity   Since 2018, we have been releasing annual Email Opt-Out Infographics, covering various facets of email Opt-Out Behavior across the industry. While every new year...

Opt-Out Domain & IP Address Guide

Opt-Out Domain & IP Address Management Guide A guide to selecting the best strategy to manage the Opt-Out process in your email program. Among the laws and regulations impacting email marketing around the world, one common aspect in many instances is the...