The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Opt-Out Domain & IP Address Guide

Opt-Out Domain & IP Address Management Guide A guide to selecting the best strategy to manage the Opt-Out process in your email program. Among the laws and regulations impacting email marketing around the world, one common aspect in many instances is the...

Brand Integrity Guide

Brand Integrity Guide  6 Affiliate Marketing Pitfalls and How to Steer Clear of Them Fill out the form below to download your free copy Affiliate marketing can be a powerful addition to any company’s marketing program and is successfully used by brands around...

An Advertiser’s Guide to Utilizing an Email Affiliate Program

 A Roadmap for Advertisers Interested in Adding Email to their Affiliate Marketing Programs Email has been a highly effective marketing tool for companies from virtually every industry for over 40 years. Many companies leverage email mainly as a means of communicating...