The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

The Hidden Power of Suppression Lists in Protecting Your Brand’s Reputation — DesignRush Interview

Originally published on DesignRush on 10/25/24 Suppression lists filter out unengaged or risky contacts to maintain deliverability, which are essential for protecting a business’s sending reputation. Yet, many companies fail to see them as a strategic asset, focusing...