The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Three Tips For Holiday Marketing In 2020 – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 10/26/20 As we head into the fall, the traditional holiday season is right around the corner. In fact, if you shop in person at any of the big home improvement stores, you will not only see the expected...

OPTIZMO Video Series – Outtakes and Bloopers

It’s been a few weeks since the release of our game-changing Music Video that set the industry buzzing and also revealed some of the great musical talents in the email and affiliate marketing industry (we’re still waiting for word of our nomination for an...

Opt-Out Domain & IP Address Guide

Opt-Out Domain & IP Address Management Guide A guide to selecting the best strategy to manage the Opt-Out process in your email program. Among the laws and regulations impacting email marketing around the world, one common aspect in many instances is the...

OPTIZMO Named the Leader in Innovation – Corporate Vision Magazine

Taking Control Published in Corporate Vision Magazine on 7/28/20 Recognized as the industry leader in email and SMS suppression list management and compliance solutions, OPTIZMO delivers a SaaS solution that automates the collection, storage, and distribution of...

OPTIZMO™ Releases Brand Integrity Guide

OPTIZMO™ Releases Brand Integrity Guide The guide lists 6 pitfalls marketers should avoid when incorporating affiliate marketing. AUSTIN, Texas, Aug. 05, 2020 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email and SMS suppression list...

Three Email Best Practices for High-Performing Campaigns – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/3/20 Creating effective and high-performing email marketing campaigns is a challenging endeavor for any marketer. While on the surface, an email seems to be a fairly straightforward marketing channel,...