The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

ComplianceCast 2022 – Episode 4

Spring has arrived, and that means the halfway point of the year is just around the corner. We’re thrilled that 2022 continues to return the world back to normal in many ways. As of late March, we’ve already attended four in-person conferences, with plenty...

MailCon and Lead Generation World 2022 Recaps

The OPTIZMO team is back from the first leg in our 2022 World Tour, with trips to Las Vegas for MailCon and San Diego for Lead Generation World. We’re still in the process of following up with everyone we met during the shows, but we also wanted to write about some of...

OPTIZMO Fireside Chat with Solvable

We’ve had a busy summer, with several industry events opening back up. So, our team has been on the road a fair amount over the past few months. But, as we head info fall, we thought it was time for another installment in our new Fireside Chat video podcast...

How Email will Thrive in a More Privacy Centric World – OnlyInfluencers

By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/11/21 Privacy. Consumers want it (or at least say they do) and in many cases they feel that companies know too much about them and their activities. Admittedly, you can create surveys that will...

Affiliate Grand Slam Dubai 2021 – A Chat with Wade Tonkin

Affiliate Grand Slam – A Chat with Wade Tonkin from Fanatics Welcome to the sixth video release in our Affiliate Grand Slam Duabi 2021 series! After a number of fun highlight videos and features on the OPTIZMO keynote session, we’re in the middle of...