The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

ComplianceCast: Mark Epes & Chris Thomas

Join us for another Affiliate Summit West 2024 edition of ComplianceCast, where next up we have a double feature with two industry vets – Mark Epes and Chris Thomas. Mark, Head of Commerce at Minerva Analytics, shares his mission in Vegas: promoting his email...

ComplianceCast Panel: Everflow, Madrivo, & OPTIZMO at ASW 2024

You may have noticed we’re changing things up in the ComplianceCast series for 2024. Our interview videos include some quicker-hitting, fun questions, letting our participants share both industry info and tips on how to make the best of your next trip to...

Amanda Farris: A.I. & Data Privacy in 2023 – Part 2

We’re back with another episode of ComplianceCast! Join us once again as we continue our conversation with Amanda Farris from LinkUnite. This episode is part two of our series with Amanda because we just couldn’t include all the great content from our...

AI AND PERFORMANCE MARKETING: POLICIES, PRACTICES, AND LEGALITIES (VIDEO REPLAY) – The Performance Marketing Association

Originally posted on the Performance Marketing Association website on Sept. 21 here The Performance Marketing Association Compliance Council revealed the results of its recent survey on AI and Affiliate Marketing with a free LinkedIn webinar. The new survey and...