The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

MailCon Virtual 2021 – OPTIZMO & Lashback Presentation

We kicked off 2021 with MailCon Virtual, giving us the opportunity to deliver a presentation to a big audience of email marketers. With 2020 just barely in the rearview mirror, we teamed up with our friends at Lashback and their CEO Francis Chmelir co-presented with...

How Did 2020 Impact Email Opt-Out Activity? – Only Influencers

By Tom Wozniak, Head of Marketing – published on OnlyInfluencers.com on 3/3/21 For the past few years, OPTIZMO has been publishing infographics based on email opt-outs processed on our platform (100s of millions every year). While there are many insightful reports,...

Three Tips For Holiday Marketing In 2020 – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 10/26/20 As we head into the fall, the traditional holiday season is right around the corner. In fact, if you shop in person at any of the big home improvement stores, you will not only see the expected...

OPTIZMO Video Series – Outtakes and Bloopers

It’s been a few weeks since the release of our game-changing Music Video that set the industry buzzing and also revealed some of the great musical talents in the email and affiliate marketing industry (we’re still waiting for word of our nomination for an...