Research & Thought Leadership
Insights from our experts across topics within the email compliance, opt-out, and suppression list management arena.
OPTIZMO™ Releases 2024 Email Opt-Out Infographic
The annual infographic analyzes hundreds of millions of opt-out requests from 2024, focusing on timing, geographic location, and device trends.
2024 Email Opt-Out Infographic
Download your copy of our 2024 Email Opt-Out Infographic, featuring when, where, and how opt-outs occurred during the previous year.
2023 Email Opt-Out Infographic
Download your free copy of our 2023 Email Opt-Out Infographic, featuring unique data and insights that you won’t find anywhere else.
A Deep Dive into Opt-Out Activity – OnlyInfluencers
Take a sneak peek at the latest email opt-out activity ahead of our 2023 infographic in this OI article written by our COO, Tom Wozniak.
2024 Email Marketing Best Practices Guide by OPTIZMO & LashBack
We're excited to release a new Email Marketing Best Practices guide for 2024. Collaborating with our good friends and partners at LashBack, we've put together a comprehensive list that every email marketer will want to follow going into the new year. Check out a sneak...
2022 Email Opt-Out Infographic
Check out OPTIZMO’s new infographic and video on 2022’s email Opt-Out data that you won’t get anywhere else.
2021 Email Opt-Out Infographic
Check out our 2021 Opt-Out Infographic for a look at how the second year of the pandemic impacted email opt-out behavior.
2020 Email Opt-Out Infographic
2020 Email Opt-Out Infographic A Look at How a Tumultuous Year Impacted Email Opt-Out activity Since 2018, we have been releasing annual Email Opt-Out Infographics, covering various facets of email Opt-Out Behavior across the industry. While every new year...
Guide to Results Driving Email Marketing for 2021
Guide to Results Driving Email Marketing for 2021 The guide delivers insights and pro tips on building a high performing email marketing program. The Complete Guide to Results Driving Email Marketing for 2021 includes an overview of the email marketing landscape and a...
Opt-Out Domain & IP Address Guide
Opt-Out Domain & IP Address Management Guide A guide to selecting the best strategy to manage the Opt-Out process in your email program. Among the laws and regulations impacting email marketing around the world, one common aspect in many instances is the...
