Research & Thought Leadership
Insights from our experts across topics within the email compliance, opt-out, and suppression list management arena.
2021 Email Opt-Out Infographic
Check out our 2021 Opt-Out Infographic for a look at how the second year of the pandemic impacted email opt-out behavior.
2020 Email Opt-Out Infographic
2020 Email Opt-Out Infographic A Look at How a Tumultuous Year Impacted Email Opt-Out activity Since 2018, we have been releasing annual Email Opt-Out Infographics, covering various facets of email Opt-Out Behavior across the industry. While every new year...
Guide to Results Driving Email Marketing for 2021
Guide to Results Driving Email Marketing for 2021 The guide delivers insights and pro tips on building a high performing email marketing program. The Complete Guide to Results Driving Email Marketing for 2021 includes an overview of the email marketing landscape and a...
Opt-Out Domain & IP Address Guide
Opt-Out Domain & IP Address Management Guide A guide to selecting the best strategy to manage the Opt-Out process in your email program. Among the laws and regulations impacting email marketing around the world, one common aspect in many instances is the...
Brand Integrity Guide
Brand Integrity Guide 6 Affiliate Marketing Pitfalls and How to Steer Clear of Them Fill out the form below to download your free copy Affiliate marketing can be a powerful addition to any company's marketing program and is successfully used by brands around the...
2019 Email Opt-Out Infographic
2019 Email Opt-Out Infographic - A look at global email opt-out behavior In 2018, we released the industry's first infographic series that looked at global email opt-out behavior. We received a great deal of positive feedback on the value of the data and so, as last...
Infographic – Advertiser’s Email Affiliate Guide
An Advertiser's Email Affiliate Guide - Infographic Email has been a highly effective marketing tool for companies from virtually every industry for over 40 years. Many companies leverage email mainly as a means of communicating with current and past customers....
An Advertiser’s Guide to Utilizing an Email Affiliate Program
A Roadmap for Advertisers Interested in Adding Email to their Affiliate Marketing Programs Email has been a highly effective marketing tool for companies from virtually every industry for over 40 years. Many companies leverage email mainly as a means of communicating...
OPTIZMO’s Guide to Email Marketing Metrics
The Positive and Negative Marketing Signals generated by every email campaign If you are using email marketing to promote your product or service, then becoming familiar with all the various performance metrics generated by each email campaign is a vital step in both...
OPTIZMO’s Guide to Email Suppression List Management
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.
