Research & Thought Leadership
Insights from our experts across topics within the email compliance, opt-out, and suppression list management arena.
The Positive and Negative Marketing Signals generated by every email campaign If you are using email marketing to promote your product or service, then becoming familiar with all the various performance metrics generated by each email campaign is a vital step in both...read more
The guide provides email marketers with a background on the importance of email suppression management and different strategies that can be used to optimize overall email campaign performance.read more
Discover what 200 million opt-out requests say about when to send your email campaigns…and when not to.read more
What devices, browsers, and operating systems are people using when they opt-out of your marketing emails?read more
A geographic breakdown of opt-outs across major global regions, as well as the top 10 countries.read more