The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

LeadsCouncil On-Air Podcast with Tom Wozniak

Recently, OPTIZMO’s head of marketing, Tom Wozniak, sat down with Rob Seaver from the LeadsCouncil for an episode of his video podcast – On-Air. They had a wide-ranging conversation coving industry topics including: The importance of email compliance to an...

Partner Interview with CAKE

CAKE Partner Interview In 2020, we’re planning to post a variety of video and blog content on OPTIZMO.com where we interact with many of our great clients and partners in the industry. Today, we’re excited to release our first Q&A partner inverview post with Garth...

An Advertiser’s Guide to Utilizing an Email Affiliate Program

 A Roadmap for Advertisers Interested in Adding Email to their Affiliate Marketing Programs Email has been a highly effective marketing tool for companies from virtually every industry for over 40 years. Many companies leverage email mainly as a means of communicating...

OPTIZMO Email Suppression List Management Explainer Video

COLLECT – STORE – DISTRIBUTE – AUTOMATE Curious to get a quick overview of how OPTIZMO’s email suppression list management platform works? Check out our explainer video, which highlights how brands and performance marketers leverage our...