The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Achieving Total Email Compliance: Why OPTIZMO + LashBack is the Perfect Pair – LashBack Guest Post

Guest Post written by LashBack Did you know that non-compliance with email regulations can cost businesses up to $51,744 per violation? In today’s dynamic digital landscape, email compliance is not just about avoiding hefty fines—it’s also a necessity for...

OPTIZMO Named Compliance Company of the Year at the AFFY Awards

AUSTIN, Texas, Aug. 14, 2024 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the leading platform for email suppression list management, data security, and email compliance, celebrated another milestone as it was named Compliance Company of the Year at this year’s AFFY...

An Email Marketing Compliance Refresher – Updated For 2024 – PMA Blog

By Tom Wozniak, Chief Operating Officer – published on The PMA Blog on 07/10/24 Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978 when the very first unsolicited email marketing campaign was sent to about 400...

How to Optimize Email Campaigns with Effective Suppression List Management – Phonexa Guest Post

Guest Post By Alexander Cartigan, Director of Email Marketing at Phonexa Marketing professionals have long used advanced targeting to deliver personalized messages to email subscribers based on actionable data obtained from each recipient.  Today, targeting is a...