The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

2024 Email Marketing Best Practices Guide by OPTIZMO & LashBack

We’re excited to release a new Email Marketing Best Practices guide for 2024. Collaborating with our good friends and partners at LashBack, we’ve put together a comprehensive list that every email marketer will want to follow going into the new year. Check...

Amanda Farris: A.I. & Data Privacy in 2023 – Part 2

We’re back with another episode of ComplianceCast! Join us once again as we continue our conversation with Amanda Farris from LinkUnite. This episode is part two of our series with Amanda because we just couldn’t include all the great content from our...

AI AND PERFORMANCE MARKETING: POLICIES, PRACTICES, AND LEGALITIES (VIDEO REPLAY) – The Performance Marketing Association

Originally posted on the Performance Marketing Association website on Sept. 21 here The Performance Marketing Association Compliance Council revealed the results of its recent survey on AI and Affiliate Marketing with a free LinkedIn webinar. The new survey and...

AI and Email Compliance – Things to Consider

One of the hottest topics in digital marketing in 2023 has been the rapid evolution of Artificial Intelligence (AI) across virtually every channel. In particular, it’s been generative AI that has caught every marketer’s attention. Its ability to rapidly create content...

David Antley: Email’s Cat & Mouse Game

We’re rolling out another installment of ComplianceCast, this time featuring David Antley from LinkTrust! In this episode, David sheds light on the epic cat-and-mouse game we all play in this industry – the ever-evolving realm of email and compliance. Looking...