Making Compliance Easy with ACCESS
OPTIZMO™ provides Mailers with streamlined and centralized access to the Suppression Lists and Opt-Out Links they need to run compliant email campaigns.
ACCESS Delivers Enhanced Data Security
In 2020, we added a new layer of data security for our clients and partners in the form of an updated process for Mailers to obtain Suppression Files and Opt-Out Links for the campaigns they are approve to run. We call this new process ACCESS. In the months ahead, we will be adding functionality to ACCESS to help Mailers more easily maintain compliance.
Obtain Unique Opt-Out Links for Each Campaign
Through ACCESS, Mailers can easily obtain a unique Opt-Out Link for each campaign they are approved for, specific to the combination of Advertiser, campaign, and Opt-Out list. For Mailers running multiple campaigns across multiple Advertisers, having efficient and consolidated access to each Opt-Out Link they need is key to scalable and effective email deployment.
Download Opt-Out Lists Easily
Suppression Lists for each campaign can be easily downloaded as plain text, MD5 or SHA-512, depending on the format selected by the Advertiser or network. Advertisers upload their various Suppression Files to the OPTIZMO platform (SUPPRESS) and make them readily available for Mailers to download prior to mailing.
Easily Cleanse your Lists Before Mailing: Fast, Free, and Secure!
OPTIZMO provides a simple tool that enables Mailers to upload their own lists to scrub against the particular campaign’s Suppression List(s) and return a list of mailable email addresses. Mailer lists are not stored in the OPTIZMO system, and never shared with anyone else, including the Advertiser. They are simply used for the scrubbing process and returned to the Mailer, ensuring the Mailer’s proprietary email list data remains secure. This feature is also available via our Mailer API, for further automation of daily workflows.
OPTIZMO allows Mailers to automate Suppression File downloads and better streamline email campaign deployment. The API removes the necessity for the Mailer to access the OPTIZMO system manually to download files or scrub their lists, helping to take their workflows to peak efficiency.