The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

OPTIZMO Video Series – SmarterChaos Interview 2

Welcome to the latest edition in our ongoing partner interview video series! Over the course of 2020, we are releasing a number of video conversations with different OPTIZMO clients and partners and with other leaders in the Email and SMS Marketing industries. You can...

OPTIZMO Video Series – LashBack Interview

Welcome back to the next installment in our partner interview series! Over the course of 2020, we are releasing a variety of video interviews with different OPTIZMO clients and partners, along with other leaders in the Email and SMS Marketing industries. You can find...

OPTIZMO Video Series – CAKE Interview

OPTIZMO Video Series – CAKE Interview We’re back this week with the next installment in our partner interview series! Over the course of the year, we will be releasing a variety of video interviews with different OPTIZMO clients and partners, along with other...

How to Use Opt-Out Data to Improve your Email Marketing – MailCon Las Vegas 2020

During MailCon Las Vegas 2020, back in January OPTIZMO’s head of marketing, Tom Wozniak, was joined by Lashback CEO Francis Chmelir for a presentation on how email marketing best practices and analytics can be used to drive campaign performance. The presentation...