The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

MailCon Virtual 2021 – OPTIZMO & Lashback Presentation

We kicked off 2021 with MailCon Virtual, giving us the opportunity to deliver a presentation to a big audience of email marketers. With 2020 just barely in the rearview mirror, we teamed up with our friends at Lashback and their CEO Francis Chmelir co-presented with...

Everflow – Results Driving Email in 2021 – Fireside Chat

After the recent release of our co-authored Guide to Results Driving Email in 2021, Everflow and OPTIZMO got together for a video chat about the guide and a variety of topics around email and SMS marketing and suppression list management. The chat included Everflow VP...

OPTIZMO Video Series – Outtakes and Bloopers

It’s been a few weeks since the release of our game-changing Music Video that set the industry buzzing and also revealed some of the great musical talents in the email and affiliate marketing industry (we’re still waiting for word of our nomination for an...

OPTIZMO Video Series – Interview Highlights

You will definitely want to check out this week’s release in our ongoing video interview series! We have a great follow up to last week’s Mixtape Video that included a bunch of quick conversations we had with people at Affiliate Summit West and MailCon Las...