The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

OPTIZMO Fireside Chat with Everflow

  The videos keep coming in 2022! While our videographer is hard at work putting together more video content from various conferences (including Affiliate Summit East, Affiliate Grand Slam, and the Traffic & Conversion Summit) he pulled himself away from those...

Questioning Some Email Marketing Conventional Wisdom – Only Influencers

By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/28/22 In life, we all use conventional wisdom (CW) on a regular basis. We come across it in every facet of our lives. “If the stove gas burner doesn’t light the first time, wait a few seconds for...