The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Three Tips For Holiday Marketing In 2020 – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 10/26/20 As we head into the fall, the traditional holiday season is right around the corner. In fact, if you shop in person at any of the big home improvement stores, you will not only see the expected...

An Email Marketing Compliance Refresher for 2020 – PMA Blog

By Tom Wozniak, Head of Marketing – published on the Performance Marketing Association blog on 9/3/20 Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978, when the very first unsolicited email marketing campaign...

10 Inspiring Leaders to Watch – CIO Bulletin

  OPTIZMO Technologies: For Email Compliance As seen in CIO Bulletin For a successful digital marketing strategy, it is important to have a great email and SMS marketing plan. But as these marketing channels have grown over the years, so has their complexity. With...

OPTIZMO Video Series – Outtakes and Bloopers

It’s been a few weeks since the release of our game-changing Music Video that set the industry buzzing and also revealed some of the great musical talents in the email and affiliate marketing industry (we’re still waiting for word of our nomination for an...