SUPPRESS from OPTIZMO™
Collect, store, and distribute email suppression lists while automating opt-out preferences and generating unsubscribe links.
The OPTIZMO platform’s development is driven by users, for users. Utilizing state-of-the-art technology to streamline, automate, and optimize the intricacies of collecting, storing, and distributing email suppression lists and consumer data throughout an entire ecosystem of channel partners and affiliates.
Click each feature below to learn more, then find the right account type to fit your needs.
Suppression List Management
Fully automate the collection, storage, and distribution of email Opt-Out/unsubscribe lists while maintaining regulatory compliance.
Compliance & Reputation
Ensure compliance with key regulations like CAN-SPAM to avoid FTC fines, lawsuits, and other legal liabilities, and maintain brand safety and brand image.
Transfers & Automation
Automate the recurring transfer of large suppression files and other datasets without the cumbersome task of managing these processes manually.
Notifications & Analytics
The more you know about how your mailer partners interact with your suppression data, the more effectively you can manage your marketing efforts.
Inter-Mailer Cleansing
Launched in 2012, Inter-Mailer Cleansing ensures that email addresses which appear on multiple mailer lists won’t receive excessive promotional messages within the same campaign.
Creative Distribution
An easy way to upload campaign creative assets into SUPPRESS and auto-embed unique Opt-Out links to track unsubscribes specific to the creative used in any given campaign.
How does SUPPRESS work?
Are you managing multiple email programs?
OPTIZMO’s Preference Center feature provides you with a tool that enables email recipients to manage their Opt-In/Opt-Out status across those email programs at an individual or global level. This feature provides a better user experience for email recipients and may also help reduce your global unsubscribe rate, by empowering recipients to Opt-Out of a particular email program rather than all of them.
Choose the right solution for your needs.
OPTIZMO clients are all unique, with their own needs from a suppression list management solution. With that in mind, we have created different types of accounts to best serve our clients’ needs.