By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 Email marketing has been one of the most effective digital marketing channels for decades (over 43 years in all) and over that time it has constantly evolved to meet the changing needs of...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/14/21 If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how...
By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 After a long solitary year of Zoom calls, no business travel, working remotely, and generally staying close to home, we are finally seeing a return to some of the business practices that we...
The OPTIZMO team recently returned from the first-ever Affiliate Grand Slam (AGS) in Dubai. After spending over 12 months without any in-person industry events or conferences, 2021 is off to a good start with Lead Generation World in March and AGS in May. Since this...
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers.com on 5/28/21 Here we are in 2021, getting ready to celebrate the 43rd birthday of email marketing. Who would have guessed back in 1978 that email would become the first digital marketing channel,...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 5/26/21 With the emergence of the internet, marketing truly went global. Suddenly, it was feasible and even easy for advertisers to reach people around the world as easily as in their own backyard. This is...
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