By Tom Wozniak, Head of Marketing – published on Business2Community.com on 2/4/21 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that...
After more than 12 months, the OPTIZMO team was able to attend an in-person industry event in 2021! Lead Generation World in Orlando became the first industry event to step out of the virtual world and get people together again in the real world. We wanted to share a...
A vital part of any email marketing program that employs marketing partners (affiliates, performance agencies, or any other type of mailing partner) is being able to effectively track performance at the campaign and partner level (if not even further). Knowing how...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 2/4/21 Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in...
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers.com on 3/3/21 For the past few years, OPTIZMO has been publishing infographics based on email opt-outs processed on our platform (100s of millions every year). While there are many insightful reports,...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 2/4/21 It’s that time of year when marketing experts publish forecasts and prognostications about various industries. I read a lot of them to leverage in my company’s marketing strategy, for my own...
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