This is a guest post, written by Jenna Divinney of Webbula. What causes poor deliverability? Unfortunately, there isn’t just one single answer and more often than not, it’s caused by the person and/or team sending emails. This isn’t to point the finger, but it really...
By Tom Wozniak, Head of Marketing – published on Forbes on 9/1/21 Email and digital marketers can be excused if they have been feeling a bit stressed over the past year. Beyond the immense challenges presented by the pandemic, there have been ongoing developments in...
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/11/21 Privacy. Consumers want it (or at least say they do) and in many cases they feel that companies know too much about them and their activities. Admittedly, you can create surveys that will...
By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 Email marketing has been one of the most effective digital marketing channels for decades (over 43 years in all) and over that time it has constantly evolved to meet the changing needs of...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/14/21 If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how...
By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 After a long solitary year of Zoom calls, no business travel, working remotely, and generally staying close to home, we are finally seeing a return to some of the business practices that we...
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