The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

How Did 2020 Impact Email Opt-Out Activity? – Only Influencers

By Tom Wozniak, Head of Marketing – published on OnlyInfluencers.com on 3/3/21 For the past few years, OPTIZMO has been publishing infographics based on email opt-outs processed on our platform (100s of millions every year). While there are many insightful reports,...

What Will and Won’t Happen for Email Marketing in 2021 – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 2/4/21 It’s that time of year when marketing experts publish forecasts and prognostications about various industries. I read a lot of them to leverage in my company’s marketing strategy, for my own...