By Tom Wozniak, Chief Operating Officer – published on OnlyInfluencers on 4/26/24 Back in 2021, I wrote an article for Only Influencers sharing data from OPTIZMO’s annual Email Opt-Out Infographic. That infographic covered data from 2018-2020, so it culminated with a...
How does the CAN-SPAM Act influence your inbox or email marketing strategy? This overview breaks down the essentials of compliance, the impact on commercial email practices, and the penalties for non-compliance. For businesses dedicated to mastering the nuances of...
There is no shortage of articles on subject lines and in the world of email marketing, the power of a well-crafted subject line can often be the deciding factor between an email that gets opened and read and one that gets overlooked. As email marketers, it’s vital to...
Every email marketer knows that you need to suppress email addresses from future campaigns if they have previously opted out of receiving marketing emails. But suppression files have many more uses for the savvy email marketer. Let’s dive into three ways to use...
By Tom Wozniak, Chief Operating Officer – published on Forbes on 1/05/24 ’Tis the season … for pundits and digital marketing industry experts to come out with lots of forecasts and predictions for 2024. Far be it for me to skip out on the annual exercise, so...
As an email marketer, it can sometimes feel like you’re in the trenches, constantly battling for a sliver of your subscribers’ attention spans, but what’s new? lol! Well, we’ve got a little secret to help that’s not so secret anymore—AI. But don’t worry, this...
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