The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Metrics That Will Matter in Email Beyond 2021 – Business2Community

By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 Email marketing has been one of the most effective digital marketing channels for decades (over 43 years in all) and over that time it has constantly evolved to meet the changing needs of...

How Email Marketing Will Adapt To A Change In Privacy Settings – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/14/21 If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how...

Affiliate Grand Slam – A Unique Event for 2021

The OPTIZMO team recently returned from the first-ever Affiliate Grand Slam (AGS) in Dubai. After spending over 12 months without any in-person industry events or conferences, 2021 is off to a good start with Lead Generation World in March and AGS in May. Since this...