By Tom Wozniak, Head of Marketing – published on Forbes.com on 10/26/20 As we head into the fall, the traditional holiday season is right around the corner. In fact, if you shop in person at any of the big home improvement stores, you will not only see the expected...
Published on the ZeroBounce Blog on 10/19/20 Tom Wozniak, OPTIZMO: “Businesses Have Been Reminded of How Powerful Email Marketing Can Be” The COVID-19 pandemic has affected countless industries across the world, but if there’s one that’s been thriving this year, it’s...
By Tom Wozniak, Head of Marketing – published on the Performance Marketing Association blog on 9/3/20 Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978, when the very first unsolicited email marketing campaign...
OPTIZMO Technologies: For Email Compliance As seen in CIO Bulletin For a successful digital marketing strategy, it is important to have a great email and SMS marketing plan. But as these marketing channels have grown over the years, so has their complexity. With...
Simplifying Email and SMS Marketing by Delivering Robust Compliance Solutions (Business Sight Media) Email and SMS marketing are key components of many successful digital marketing strategies. From small-to-medium and large-to-giant organizations, email and SMS are...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 9/9/20 To say 2020 has been a challenging time for marketing professionals would be an understatement. While some companies and industries are affected more than others, every marketer has needed to take...
