The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

The CAN-SPAM Act of 2003: A 2024 Overview

How does the CAN-SPAM Act influence your inbox or email marketing strategy? This overview breaks down the essentials of compliance, the impact on commercial email practices, and the penalties for non-compliance. For businesses dedicated to mastering the nuances of...

Yet Another 2024 Digital Marketing Forecast – Forbes

By Tom Wozniak, Chief Operating Officer – published on Forbes on 1/05/24 ’Tis the season … for pundits and digital marketing industry experts to come out with lots of forecasts and predictions for 2024. Far be it for me to skip out on the annual exercise, so...