Our friends at Ongage gathered input from 17 email marketing experts on how best to adapt their marketing strategies during a time of crisis, like we’re experiencing now with the COVID-19 pandemic. The tips include one from OPTIZMO’s head of marketing, Tom...
By Tom Wozniak, Head of Marketing – published on Business2Community on 3/20/20. The impacts of COVID-19 are being felt throughout the U.S. right now and one of those is the fact that many people who previously commuted to an office are at least temporarily working...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 3/18/20. Taking a multichannel approach to an advertiser’s marketing strategy has always delivered big results. Because consumer attention is split over many different communication channels, if a marketer...
By Tom Wozniak, Head of Marketing – published on Business2Community on 3/17/20. If you’re involved in marketing or sales for just about any industry where traveling to industry events is part of your strategy, you’re almost certainly being impacted by the growing...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 1/10/20. One thing that many industries have in common is the number of events (conferences, trade shows, seminars, etc.) created to meet the needs of the market. As marketers, we tend to focus more on...
During Affiliate Summit West 2020, our partner Everflow held a workshop event where they invited various partners to present to a group of their clients. OPTIZMO was thrilled to be invited to participate and deliver a presentation on leveraging email marketing in a...
