By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/28/22 As we approach the halfway point of 2022, we’re now a bit over 2 years since Covid was declared a pandemic (March 11, 2020). At that point, it’s safe to say that marketers had little to...
By Tom Wozniak, Head of Marketing – published on Forbes on 5/31/22 As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the...
By Tom Wozniak, Head of Marketing When writing about email marketing, I often focus on advanced topics like compliance, suppression list management, and email’s place in a multichannel marketing program. But, it’s easy to forget that many marketers are still in the...
By Tom Wozniak, Head of Marketing – published on Forbes on 5/3/22 More than 40 years have gone by and email marketing remains an incredibly popular and powerful marketing channel. Statistics show that over 80% of small businesses use email in their marketing programs,...
Delivering a look at how a second pandemic year impacted email Opt-Out activity. April 25, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has announced the release of its annual Email Opt-Out Infographic, updated to...
We’re back with part three in our email compliance article series taking a deep dive into some of the key facets of CAN-SPAM compliance. Previously, we have focused on the requirements around email header information and subjects lines. Email is one of the most...
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