The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Everflow – Results Driving Email in 2021 – Fireside Chat

After the recent release of our co-authored Guide to Results Driving Email in 2021, Everflow and OPTIZMO got together for a video chat about the guide and a variety of topics around email and SMS marketing and suppression list management. The chat included Everflow VP...

An Email Marketing Compliance Refresher for 2020 – PMA Blog

By Tom Wozniak, Head of Marketing – published on the Performance Marketing Association blog on 9/3/20 Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978, when the very first unsolicited email marketing campaign...

10 Inspiring Leaders to Watch – CIO Bulletin

  OPTIZMO Technologies: For Email Compliance As seen in CIO Bulletin For a successful digital marketing strategy, it is important to have a great email and SMS marketing plan. But as these marketing channels have grown over the years, so has their complexity. With...

OPTIZMO Video Series – Outtakes and Bloopers

It’s been a few weeks since the release of our game-changing Music Video that set the industry buzzing and also revealed some of the great musical talents in the email and affiliate marketing industry (we’re still waiting for word of our nomination for an...

Opt-Out Domain & IP Address Guide

Opt-Out Domain & IP Address Management Guide A guide to selecting the best strategy to manage the Opt-Out process in your email program. Among the laws and regulations impacting email marketing around the world, one common aspect in many instances is the...