The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

The Hidden Power of Suppression Lists in Protecting Your Brand’s Reputation — DesignRush Interview

Originally published on DesignRush on 10/25/24 Suppression lists filter out unengaged or risky contacts to maintain deliverability, which are essential for protecting a business’s sending reputation. Yet, many companies fail to see them as a strategic asset, focusing...

Unlocking the Secrets of Email List Building, Growth, & Management — Email Uplers Interview

Originally published on Email Uplers on 10/23/24 While email list building is frequently discussed, few tackle the subject with a positive perspective. Due to various malpractices associated with list building and management, the conversation often revolves around...

Maximizing Email Deliverability & Compliance — Webinar ft. ZeroBounce & OPTIZMO Technologies

Strategies for ensuring Emails Reach Recipients & Comply with Regulations This webinar was originally streamed on on 10/3/2024 Are you considering email marketing but are worried about getting your emails into the inbox while complying with regulations like...