The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

3 Things to be Thankful for in Email Marketing This Year

By Tom Wozniak, Head of Marketing It’s almost Thanksgiving, which always puts me in a reflective mood, while we’re thinking about eating turkey, ham, stuffing, etc. So, I thought it would be cool to put together a quick list of things for email marketers to be...

Marketing In A World Without Third-Party Data: Where To Next?

This is a guest post from the team at Madrivo. The mighty third-party cookie has long been the primary tool for many marketing companies. They offer a way to gain information about the behavior of potential customers, or other marketing strategies can target themes. ...

OPTIZMO Fireside Chat with Solvable

We’ve had a busy summer, with several industry events opening back up. So, our team has been on the road a fair amount over the past few months. But, as we head info fall, we thought it was time for another installment in our new Fireside Chat video podcast...

OPTIZMO Recognized as an Innovative Company to Watch for 2021

Recently, OPTIZMO was named to the 20 Most Innovative Companies to Watch in 2021, by Global Business Leaders Magazine. You can read an excerpt from the feature article below.  OPTIZMO Technologies: A Recognized Thought Leader in the Email Compliance Arena Over time,...

Metrics That Will Matter in Email Beyond 2021 – Business2Community

By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 Email marketing has been one of the most effective digital marketing channels for decades (over 43 years in all) and over that time it has constantly evolved to meet the changing needs of...