The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

OPTIZMO™ Focuses on Client Data Security

OPTIZMO™ Focuses on Client Data Security Several recent product releases enhance overall security AUSTIN, Texas, March 25, 2020 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email and SMS suppression list management and compliance, announces...

Four Reasons To Combine Email And SMS Marketing – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 3/18/20. Taking a multichannel approach to an advertiser’s marketing strategy has always delivered big results. Because consumer attention is split over many different communication channels, if a marketer...

Introduction to Third-Party Email – Everflow Workshop from Las Vegas 2020

During Affiliate Summit West 2020, our partner Everflow held a workshop event where they invited various partners to present to a group of their clients. OPTIZMO was thrilled to be invited to participate and deliver a presentation on leveraging email marketing in a...

Opt Me Out: When And Where People Unsubscribe – MediaPost

Published on MediaPost on 2/5/20. ***Check out this great article on MediaPost, covering our recently released 2019 Email Opt-Out Infographic.*** Most email opt-outs occurred on smartphones last year — at 74% versus 70% in 2018, with the remainder being done on...