List segmentation isn’t new, but the way savvy marketers are using it today looks a whole lot different than it did just a few years ago. At its core, segmentation is about grouping your recipients based on shared traits so you can send more relevant messages. But if...
The annual infographic analyzes hundreds of millions of opt-out requests from 2024, focusing on timing, geographic location, and device trends AUSTIN, Texas, May 15, 2025 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the leader in email suppression list management...
Our 2024 Email Opt-Out Infographic captures new insights into when, where, and how email recipients are opting out, offering a snapshot of consumer behaviors and broader digital engagement trends. Over the past several years, email marketing has continued to evolve,...
We all know it, our inboxes are crowded. If your email looks just like every other message in your subscriber’s inbox, chances are it’ll get lost in the shuffle. Making your next email interactive, and therefore more engaging, can help you stand out from other, more...
Get ready for one of the most unique episodes in our LinkUnite Interview Series to date. You know we’ve done some music videos in the past and this one might just reset the bar. Cari Hartman, Founder and CEO of TrustEngage, returns with the release of her third...
By Tom Wozniak, Chief Operating Officer – published on Only Influencers on 3/24/24 In the email industry, we have a lot of terms we use regularly. Deliverability, Open Rate, Inbox, Subject Line, Friendly From, Call-to-Action, etc. For the most part, we all have a...
