The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Affiliate Summit West & MailCon Las Vegas 2019 Recap

Over the past 10 years, we’ve always enjoyed kicking off a new year with a trip to Las Vegas for Affiliate Summit West 2019 continueing the trend. The OPTIZMO team jetted off to Las Vegas in early January to attend ASW19, as well as MailCon and the Mailer...

OPTIZMO Email Suppression List Management Explainer Video

COLLECT – STORE – DISTRIBUTE – AUTOMATE Curious to get a quick overview of how OPTIZMO’s email suppression list management platform works? Check out our explainer video, which highlights how brands and performance marketers leverage our...

OPTIZMO’s Guide to Email Suppression List Management

Today we are excited to release our very first Guide to Email Suppression List Management. The guide provides email marketers with a background on the importance of suppression list management to email compliance and different strategies that can be used to optimize...

What We Can Learn From Email Marketing’s 40-Year Evolution – Forbes

Published on Forbes.com on 12/12/2018 It’s funny to think of any form of digital marketing as “old school,” but in 2018, email marketing fits that bill. We’re at a point where email marketing is older than many of its current practitioners. For those that aren’t...