The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

2020: A Year Unlike Any Other

As we turn the page and kick off 2021, we wanted to look back at some of the highlights from the last year.  The year started off with another great trip to Las Vegas for Affiliate Summit West, MailCon, the Mailer Meetup, and the Affiliate Ball.  We tag-teamed with...

Everflow – Results Driving Email in 2021 – Fireside Chat

After the recent release of our co-authored Guide to Results Driving Email in 2021, Everflow and OPTIZMO got together for a video chat about the guide and a variety of topics around email and SMS marketing and suppression list management. The chat included Everflow VP...

How to Maximize Your Email Results This Holiday Season – Entrepreneur

  By Liviu Tanase, Founder & CEO of ZeroBounce – published on Entrepreneur on 11/12/20 If there’s one channel you’re smart to focus on this holiday season, it’s email. Its efficiency is undeniable: email offers a potential return on investment (ROI) of $42 for...