The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

MailCon Virtual 2021 – OPTIZMO & Lashback Presentation

We kicked off 2021 with MailCon Virtual, giving us the opportunity to deliver a presentation to a big audience of email marketers. With 2020 just barely in the rearview mirror, we teamed up with our friends at Lashback and their CEO Francis Chmelir co-presented with...

How Did 2020 Impact Email Opt-Out Activity? – Only Influencers

By Tom Wozniak, Head of Marketing – published on OnlyInfluencers.com on 3/3/21 For the past few years, OPTIZMO has been publishing infographics based on email opt-outs processed on our platform (100s of millions every year). While there are many insightful reports,...