The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

OPTIZMO™ Named the Leader in Innovation – Corporate Vision Magazine

Taking Control Published in Corporate Vision Magazine on 7/28/20 Recognized as the industry leader in email and SMS suppression list management and compliance solutions, OPTIZMO delivers a SaaS solution that automates the collection, storage, and distribution of...

OPTIZMO™ Releases Brand Integrity Guide

OPTIZMO™ Releases Brand Integrity Guide The guide lists 6 pitfalls marketers should avoid when incorporating affiliate marketing. AUSTIN, Texas, Aug. 05, 2020 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email and SMS suppression list...

Three Email Best Practices for High-Performing Campaigns – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/3/20 Creating effective and high-performing email marketing campaigns is a challenging endeavor for any marketer. While on the surface, an email seems to be a fairly straightforward marketing channel,...

Partner Interview with Everflow

In 2020, are regularly posting a lot of video and blog content on our website where we interact with our great clients and partners in the industry. Today, we’re excited to release our latest Q&A partner interview post with Michael Cole, VP of Marketing at...

CAKE Spotlight: Q&A Post with OPTIZMO

CAKE Spotlight: Q&A Post with OPTIZMO about Automating Email Compliance Posted on the CAKE Blog on 7/29/20 Check out this great interview with OPTIZMO’s Chief Revenue Officer, Jake Dearstyne by the team at CAKE. They discuss a variety of topics around email...

Suppression List Management

What is Suppression List Management? In email marketing, suppression list management describes the process for leveraging various types of suppression files to ensure compliance with laws like the CAN-SPAM Act, as well as numerous other audience targeting strategies...