The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

ComplianceCast 2022 – Episode 5

We took some time off between the last ComplianceCast, as we headed off to New York and Toronto this summer to attend Affiliate Summit East, the MailCon Mixer, and then Affiliate Grand Slam north of the border. We had a chance to meet up with a bunch of clients,...

CAN-SPAM Compliance Deep Dive Series – Identification as an Ad and a Physical Location

In the latest post in our CAN-SPAM Compliance Deep Dive series, we take a looking at two requirements for every commercial email. 1 – Identifying the email as an advertisement 2 – Providing a physical location to recipients of your marketing email...

A Look at How Email Opt-out Activity Changed in 2020-21 – Only Influencers

By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/28/22 As we approach the halfway point of 2022, we’re now a bit over 2 years since Covid was declared a pandemic (March 11, 2020). At that point, it’s safe to say that marketers had little to...