The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

3 Things to be Thankful for in Email Marketing This Year

By Tom Wozniak, Head of Marketing It’s almost Thanksgiving, which always puts me in a reflective mood, while we’re thinking about eating turkey, ham, stuffing, etc. So, I thought it would be cool to put together a quick list of things for email marketers to be...

Marketing In A World Without Third-Party Data: Where To Next?

This is a guest post from the team at Madrivo. The mighty third-party cookie has long been the primary tool for many marketing companies. They offer a way to gain information about the behavior of potential customers, or other marketing strategies can target themes. ...

OPTIZMO Fireside Chat with Solvable

We’ve had a busy summer, with several industry events opening back up. So, our team has been on the road a fair amount over the past few months. But, as we head info fall, we thought it was time for another installment in our new Fireside Chat video podcast...