The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Yet Another 2024 Digital Marketing Forecast – Forbes

By Tom Wozniak, Chief Operating Officer – published on Forbes on 1/05/24 ’Tis the season … for pundits and digital marketing industry experts to come out with lots of forecasts and predictions for 2024. Far be it for me to skip out on the annual exercise, so...

OPTIZMO™ and LashBack™ Collaborate to Release the 2024 Email Marketing Best Practices Guide

Combining decades of industry experience, the guide presents essential strategies for effective email marketing campaigns for the seasoned email marketer AUSTIN, Texas, Dec. 14, 2023 (GLOBE NEWSWIRE) — OPTIZMO is the industry leader in email suppression list...

2024 Email Marketing Best Practices Guide by OPTIZMO & LashBack

We’re excited to release a new Email Marketing Best Practices guide for 2024. Collaborating with our good friends and partners at LashBack, we’ve put together a comprehensive list that every email marketer will want to follow going into the new year. Check...

3 Quick Tips on How to Use a Suppression File Outside of its Most Common Use

Suppression lists are essential components of any email marketing strategy. The need for such lists became vital when in 2003 the CAN-SPAM Act mandated all companies to allow recipients to opt-out of marketing emails. As a result, it’s necessary for companies to...