By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/28/22 As we approach the halfway point of 2022, we’re now a bit over 2 years since Covid was declared a pandemic (March 11, 2020). At that point, it’s safe to say that marketers had little to...
By Tom Wozniak, Head of Marketing When writing about email marketing, I often focus on advanced topics like compliance, suppression list management, and email’s place in a multichannel marketing program. But, it’s easy to forget that many marketers are still in the...
By Tom Wozniak, Head of Marketing – published on Forbes on 5/3/22 More than 40 years have gone by and email marketing remains an incredibly popular and powerful marketing channel. Statistics show that over 80% of small businesses use email in their marketing programs,...
Delivering a look at how a second pandemic year impacted email Opt-Out activity. April 25, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, has announced the release of its annual Email Opt-Out Infographic, updated to...
Since 2009, OPTIZMO has been leading the industry with the most advanced, powerful, and user-friendly suppression list management platform for both email and SMS. Over the years, we have made regular updates to our flagship SUPPRESS platform, and in 2022 we are...
We’re back with part three in our email compliance article series taking a deep dive into some of the key facets of CAN-SPAM compliance. Previously, we have focused on the requirements around email header information and subjects lines. Email is one of the most...
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