The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

How to Maximize Your Email Results This Holiday Season – Entrepreneur

  By Liviu Tanase, Founder & CEO of ZeroBounce – published on Entrepreneur on 11/12/20 If there’s one channel you’re smart to focus on this holiday season, it’s email. Its efficiency is undeniable: email offers a potential return on investment (ROI) of $42 for...

OPTIZMO™ and Everflow Release Complete Guide for Results Driving Email Marketing for 2021

AUSTIN, Texas, Nov. 11, 2020 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email and SMS suppression list management, announces the release of a new email marketing guide, written in conjunction with performance marketing tracking platform,...

Three Tips For Holiday Marketing In 2020 – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 10/26/20 As we head into the fall, the traditional holiday season is right around the corner. In fact, if you shop in person at any of the big home improvement stores, you will not only see the expected...

An Email Marketing Compliance Refresher for 2020 – PMA Blog

By Tom Wozniak, Head of Marketing – published on the Performance Marketing Association blog on 9/3/20 Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978, when the very first unsolicited email marketing campaign...