The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Three Ways That Email Best Practices Can Lead To Better Campaign Performance – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 2/4/21 Email marketers are highly focused on campaign performance. As what was arguably the first digital performance marketing channel, email marketing has a long and well-established tradition as an...

OPTIZMO Fireside Chat with Atwave

Over the last year, you may have noticed that we’re big fans of video. From our great training video series to get clients and partners up to speed on the OPTIZMO platform and our 2020 partner interview series to our sizzle reel and even a music video, we love...