By Tom Wozniak, Head of Marketing – published on Forbes.com on 2/4/21 Email marketers are highly focused on campaign performance. As what was arguably the first digital performance marketing channel, email marketing has a long and well-established tradition as an...
Over the last year, you may have noticed that we’re big fans of video. From our great training video series to get clients and partners up to speed on the OPTIZMO platform and our 2020 partner interview series to our sizzle reel and even a music video, we love...
Email marketers thrive on data. Campaign data to track the performance of a marketing initiative and determine its return on investment. Customer data that can be used to deliver more relevant and engaging messaging and target different audiences with different...
The company is already in the midst of a strong 2021 AUSTIN, Texas, April 06, 2021 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email suppression list management, is pleased to announce it has been recognized by The Startup Weekly as one of...
A vital part of any email marketing program that employs marketing partners (affiliates, performance agencies, or any other type of mailing partner) is being able to effectively track performance at the campaign and partner level (if not even further). Knowing how...
Delivering a look at how a tumultuous year impacted email opt-out activity. March 22, Austin, TX — OPTIZMO Technologies, the industry leader in email suppression list management, is pleased to announce the release of its annual Email Opt-Out Infographic, updated...
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