OPTIZMO™ Releases Video Interview Series Interviews include a variety of email marketing industry experts AUSTIN, Texas, July 09, 2020 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email and SMS suppression list management and compliance,...
Email Marketing Tip – What is Negative Targeting? One of the biggest benefits of email marketing is the ability to deliver very targeted content to specific recipients. This is achieved partly by developing an effective audience targeting strategy. Audience...
With the long holiday weekend, we took last week off from our video release schedule, but we’re back today with a new video! Since this spring, we have been releasing a variety of original videos, including interviews with various OPTIZMO clients and partners,...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/3/20 Once upon a time, digital marketing was considered to be a young person’s industry. Back in the late 1990s and early 2000s, it certainly seemed to be filled with a lot of people in their 20s and...
By Tom Wozniak, Head of Marketing – published on Only Influencers on 7/1/20 As email marketers, most of us are focused on how our campaigns perform. Even if our emails aren’t specifically designed to drive leads, sales, or other recipient actions, we still monitor key...
Recently, OPTIZMO’s head of marketing, Tom Wozniak, sat down with Rob Seaver from the LeadsCouncil for an episode of his video podcast – On-Air. They had a wide-ranging conversation coving industry topics including: The importance of email compliance to an...
