The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Imposter Syndrome in Email Marketing – Only Influencers

By Tom Wozniak, Chief Operating Officer – published on Only Influencers on 07/22/24 I was listening to an interview recently that discussed how common imposter syndrome is among many professionals today. It got me thinking about how this very common issue might relate...

OPTIZMO Named Compliance Company of the Year at the AFFY Awards

AUSTIN, Texas, Aug. 14, 2024 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the leading platform for email suppression list management, data security, and email compliance, celebrated another milestone as it was named Compliance Company of the Year at this year’s AFFY...

An Email Marketing Compliance Refresher – Updated For 2024 – PMA Blog

By Tom Wozniak, Chief Operating Officer – published on The PMA Blog on 07/10/24 Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978 when the very first unsolicited email marketing campaign was sent to about 400...

How to Optimize Email Campaigns with Effective Suppression List Management – Phonexa Guest Post

Guest Post By Alexander Cartigan, Director of Email Marketing at Phonexa Marketing professionals have long used advanced targeting to deliver personalized messages to email subscribers based on actionable data obtained from each recipient.  Today, targeting is a...

ComplianceCast Clips: Email as a Channel

We’re excited to bring you another installment of ComplianceCast Clips! These bite-sized clips zero in on key topics from our recent panel interview with Madrivo and Everflow, recorded during Affiliate Summit West 2024. If you didn’t catch the full 46-minute...