The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

2020 Email Opt-Out Infographic

by | February 23, 2021 | Affiliate Marketing, Data Management, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Marketing, Research, Resources

E2020 Email Opt-Out Infographic A Look at How a Tumultuous Year Impacted Email Opt-Out activity   Since 2018, we have been releasing annual Email Opt-Out Infographics, covering various facets of email Opt-Out Behavior across the industry. While every new year...

What Will and Won’t Happen for Email Marketing in 2021 – Forbes

by | February 4, 2021 | Articles, Company News, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management

By Tom Wozniak, Head of Marketing – published on Forbes.com on 2/4/21 It’s that time of year when marketing experts publish forecasts and prognostications about various industries. I read a lot of them to leverage in my company’s marketing strategy, for my own...

2020: A Year Unlike Any Other

by | December 31, 2020 | Affiliate Marketing, Articles, Brand Reputation & Integrity, Company News, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Marketing, SMS Marketing, SMS Suppression List Management

As we turn the page and kick off 2021, we wanted to look back at some of the highlights from the last year.  The year started off with another great trip to Las Vegas for Affiliate Summit West, MailCon, the Mailer Meetup, and the Affiliate Ball.  We tag-teamed with...