The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

2020 Email Opt-Out Infographic

2020 Email Opt-Out Infographic A Look at How a Tumultuous Year Impacted Email Opt-Out activity   Since 2018, we have been releasing annual Email Opt-Out Infographics, covering various facets of email Opt-Out Behavior across the industry. While every new year...

Everflow – Results Driving Email in 2021 – Fireside Chat

After the recent release of our co-authored Guide to Results Driving Email in 2021, Everflow and OPTIZMO got together for a video chat about the guide and a variety of topics around email and SMS marketing and suppression list management. The chat included Everflow VP...

An Email Marketing Compliance Refresher for 2020 – PMA Blog

By Tom Wozniak, Head of Marketing – published on the Performance Marketing Association blog on 9/3/20 Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978, when the very first unsolicited email marketing campaign...