The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

LinkUnite Interview Series — Jennifer Chatellier

In this episode of our LinkUnite Interview Series, we welcome Jennifer Chatellier, Director of Account Management at RXMG, to share her first-time experience at LinkUnite and her journey in the affiliate marketing industry.  Jennifer reflects on the welcoming and...

The Hidden Power of Suppression Lists in Protecting Your Brand’s Reputation — DesignRush Interview

Originally published on DesignRush on 10/25/24 Suppression lists filter out unengaged or risky contacts to maintain deliverability, which are essential for protecting a business’s sending reputation. Yet, many companies fail to see them as a strategic asset, focusing...

Unlocking the Secrets of Email List Building, Growth, & Management — Email Uplers Interview

Originally published on Email Uplers on 10/23/24 While email list building is frequently discussed, few tackle the subject with a positive perspective. Due to various malpractices associated with list building and management, the conversation often revolves around...