We’re excited to release a new Email Marketing Best Practices guide for 2024. Collaborating with our good friends and partners at LashBack, we’ve put together a comprehensive list that every email marketer will want to follow going into the new year. Check out a sneak peek below!

Email Marketing Best Practices – Must Dos & Sometimes Dos

When you ask an email marketing pro the best way to drive more conversions, increase engagement, write great email content, etc., their answer is likely to start with ‘It depends…’ That’s because so many best practices in email marketing depend on the goals of your campaign, your unique audience, and even the technology you are using to send your campaigns.

However, there are some best practices that apply to every email campaign and others that you should at least consider based on your program. Check out our list of Email Marketing Best Practices to see which ones made the cut.

Simply fill out the form below to get your free download! And for more great downloadable content, check out our Research Library.