The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Four Reasons To Combine Email And SMS Marketing – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 3/18/20. Taking a multichannel approach to an advertiser’s marketing strategy has always delivered big results. Because consumer attention is split over many different communication channels, if a marketer...

Affiliate Summit West & MailCon Las Vegas 2019 Recap

Over the past 10 years, we’ve always enjoyed kicking off a new year with a trip to Las Vegas for Affiliate Summit West 2019 continueing the trend. The OPTIZMO team jetted off to Las Vegas in early January to attend ASW19, as well as MailCon and the Mailer...