The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

OPTIZMO™ Named the Leader in Innovation – Corporate Vision Magazine

Taking Control Published in Corporate Vision Magazine on 7/28/20 Recognized as the industry leader in email and SMS suppression list management and compliance solutions, OPTIZMO delivers a SaaS solution that automates the collection, storage, and distribution of...

Partner Interview with Everflow

In 2020, are regularly posting a lot of video and blog content on our website where we interact with our great clients and partners in the industry. Today, we’re excited to release our latest Q&A partner interview post with Michael Cole, VP of Marketing at...

Suppression List Management

What is Suppression List Management? In email marketing, suppression list management describes the process for leveraging various types of suppression files to ensure compliance with laws like the CAN-SPAM Act, as well as numerous other audience targeting strategies...

LeadsCouncil On-Air Podcast with Tom Wozniak

Recently, OPTIZMO’s head of marketing, Tom Wozniak, sat down with Rob Seaver from the LeadsCouncil for an episode of his video podcast – On-Air. They had a wide-ranging conversation coving industry topics including: The importance of email compliance to an...

Partner Interview with Diablo Media

Diablo Media Partner Interview In 2020, we’re planning to post a lot of video and blog content on our website where we interact with our great clients and partners in the industry. Today, we’re excited to release our latest Q&A partner interview post with Gordon...

Four Reasons To Combine Email And SMS Marketing – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 3/18/20. Taking a multichannel approach to an advertiser’s marketing strategy has always delivered big results. Because consumer attention is split over many different communication channels, if a marketer...