The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Four Reasons To Combine Email And SMS Marketing – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 3/18/20. Taking a multichannel approach to an advertiser’s marketing strategy has always delivered big results. Because consumer attention is split over many different communication channels, if a marketer...

Introduction to Third-Party Email – Everflow Workshop from Las Vegas 2020

During Affiliate Summit West 2020, our partner Everflow held a workshop event where they invited various partners to present to a group of their clients. OPTIZMO was thrilled to be invited to participate and deliver a presentation on leveraging email marketing in a...