The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

3 Ways Compliance Improves your Email Program – FeedFront

3 Ways Compliance Improves your Email Program Published on March 28, 2019 on FeedFront. For many email marketers, running a program that is compliant with CAN-SPAM is seen as a legal requirement, whose main benefit is avoiding potential fines or other legal penalties....

Affiliate Summit West & MailCon Las Vegas 2019 Recap

Over the past 10 years, we’ve always enjoyed kicking off a new year with a trip to Las Vegas for Affiliate Summit West 2019 continueing the trend. The OPTIZMO team jetted off to Las Vegas in early January to attend ASW19, as well as MailCon and the Mailer...