The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

OPTIZMO Fireside Chat with Everflow

  The videos keep coming in 2022! While our videographer is hard at work putting together more video content from various conferences (including Affiliate Summit East, Affiliate Grand Slam, and the Traffic & Conversion Summit) he pulled himself away from those...

ComplianceCast 2022 – Episode 8 – AWIN

We’re back with another episode of OPTIZMO’s ComplianceCast 2022! This week, we feature a convo with affiliate marketing industry OG Jeannine Crooks from AWIN.  Our head of marketing, Tom Wozniak, has known Jeannine for years and they caught up on...

ComplianceCast 2022 – Episode 7 – Diablo Media

Another week, another episode of OPTIZMO’s ComplianceCast video series! This is the 7th episode in the 2022 series and this time around we caught up with Susannah Rayburn from Diablo Media. We’re always excited to catch up with clients and partners from...

CAN-SPAM Deep Dive Series – Honoring Opt-Out Requests

We’re back with the next post in our series of articles taking a deep dive into some of the key facets of CAN-SPAM compliance. Today, we look at another of the most vital aspects of CAN-SPAM compliance, honoring opt-out requests from recipients.  What does The...

ComplianceCast 2022 – Episode 6 – Everflow

New episodes of the ComplianceCast will be hitting the interwebs each week into September and we’re excited to bring you Episode 6, featuring two of our friends from Everflow!  With the latest ComplianceCast videos, we were thrilled to catch up with a number of...

ComplianceCast 2022 – Episode 5

We took some time off between the last ComplianceCast, as we headed off to New York and Toronto this summer to attend Affiliate Summit East, the MailCon Mixer, and then Affiliate Grand Slam north of the border. We had a chance to meet up with a bunch of clients,...