The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

MailCon and Lead Generation World 2022 Recaps

The OPTIZMO team is back from the first leg in our 2022 World Tour, with trips to Las Vegas for MailCon and San Diego for Lead Generation World. We’re still in the process of following up with everyone we met during the shows, but we also wanted to write about some of...

Marketing In A World Without Third-Party Data: Where To Next?

This is a guest post from the team at Madrivo. The mighty third-party cookie has long been the primary tool for many marketing companies. They offer a way to gain information about the behavior of potential customers, or other marketing strategies can target themes. ...

OPTIZMO Fireside Chat with Solvable

We’ve had a busy summer, with several industry events opening back up. So, our team has been on the road a fair amount over the past few months. But, as we head info fall, we thought it was time for another installment in our new Fireside Chat video podcast...

Affiliate Grand Slam Dubai 2021 – A Chat with HitPath

Affiliate Grand Slam Dubai 2021 – A Chat with HitPath Another week is here and that means it’s time to release another great video from our trip to Affiliate Grand Slam Dubai 2021! In May, 2021 the OPTIZMO team made the long trip overseas to Dubai for the...

Affiliate Grand Slam Dubai Interview

Affiliate Grand Slam Speaker Interview with Tom Wozniak In May, 2021 the OPTIZMO team traveled to Dubai for the inaugural Affiliate Grand Slam event. You’ve probably already seen some of the great videos we shot at the event, but we were also involved in some...