The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

ComplianceCast Panel: Everflow, Madrivo, & OPTIZMO at ASW 2024

You may have noticed we’re changing things up in the ComplianceCast series for 2024. Our interview videos include some quicker-hitting, fun questions, letting our participants share both industry info and tips on how to make the best of your next trip to...

The CAN-SPAM Act of 2003: A 2024 Overview

How does the CAN-SPAM Act influence your inbox or email marketing strategy? This overview breaks down the essentials of compliance, the impact on commercial email practices, and the penalties for non-compliance. For businesses dedicated to mastering the nuances of...