As we turn the page and kick off 2021, we wanted to look back at some of the highlights from the last year. The year started off with another great trip to Las Vegas for Affiliate Summit West, MailCon, the Mailer Meetup, and the Affiliate Ball. We tag-teamed with...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 12/28/20 For marketers, 2020 has presented unprecedented challenges. When the daily lives and routines of virtually every consumer are disrupted for a long period of time, many traditional marketing...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 11/17/20 From a reasonably long career in marketing, I can say with confidence that most marketers are drawn to new ideas. We often enjoy finding new ways to engage with our audiences, leveraging new...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 10/26/20 As we head into the fall, the traditional holiday season is right around the corner. In fact, if you shop in person at any of the big home improvement stores, you will not only see the expected...
Opt-Out Domain & IP Address Management Guide A guide to selecting the best strategy to manage the Opt-Out process in your email program. Among the laws and regulations impacting email marketing around the world, one common aspect in many instances is the...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 9/9/20 To say 2020 has been a challenging time for marketing professionals would be an understatement. While some companies and industries are affected more than others, every marketer has needed to take...
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