List segmentation isn’t new, but the way savvy marketers are using it today looks a whole lot different than it did just a few years ago. At its core, segmentation is about grouping your recipients based on shared traits so you can send more relevant messages. But if...
The annual infographic analyzes hundreds of millions of opt-out requests from 2024, focusing on timing, geographic location, and device trends AUSTIN, Texas, May 15, 2025 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the leader in email suppression list management...
Our 2024 Email Opt-Out Infographic captures new insights into when, where, and how email recipients are opting out, offering a snapshot of consumer behaviors and broader digital engagement trends. Over the past several years, email marketing has continued to evolve,...
In our next episode of OPTIZMO’s A Word With… series, our CRO Jake Dearstyne sits down with Gordon Riegel, Vice President of Affiliate Marketing at Suited Connector. They have an open and wide-ranging conversation on leadership, mentorship, growth, and navigating...
Get ready for one of the most unique episodes in our LinkUnite Interview Series to date. You know we’ve done some music videos in the past and this one might just reset the bar. Cari Hartman, Founder and CEO of TrustEngage, returns with the release of her third...
Join us for the next episode in our LinkUnite Interview Series, this week featuring Clarissa Muro-Lee, Partnership Manager at BriteBox. Returning for her second LinkUnite, Clarissa shares how these events have bolstered her confidence and expanded her network within...
