The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

LeadsCouncil On-Air Podcast with Tom Wozniak

Recently, OPTIZMO’s head of marketing, Tom Wozniak, sat down with Rob Seaver from the LeadsCouncil for an episode of his video podcast – On-Air. They had a wide-ranging conversation coving industry topics including: The importance of email compliance to an...

OPTIZMO Video Series – Bliss Media Interview

Welcome back to this week’s release in our video interview series! Since this spring, we have been releasing a variety of new video content, including interviews with numerous OPTIZMO clients and partners, and other leaders in the Email and SMS Marketing...

Email Marketing Tip – Leveraging Negative Marketing Signals

Email Marketing Tip – Leveraging Negative Marketing Signals Email marketers have no shortage of key performance metrics to measure, analyze, and leverage in their optimization efforts. From delivery rate, open rate, and click-thru rate, to conversion rate,...