By Tom Wozniak, Head of Marketing – published on Business2Community.com on 2/4/21 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that...
After more than 12 months, the OPTIZMO team was able to attend an in-person industry event in 2021! Lead Generation World in Orlando became the first industry event to step out of the virtual world and get people together again in the real world. We wanted to share a...
By Tom Wozniak, Head of Marketing – published on Forbes.com on 2/4/21 Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in...
We kicked off 2021 with MailCon Virtual, giving us the opportunity to deliver a presentation to a big audience of email marketers. With 2020 just barely in the rearview mirror, we teamed up with our friends at Lashback and their CEO Francis Chmelir co-presented with...
2020 Email Opt-Out Infographic A Look at How a Tumultuous Year Impacted Email Opt-Out activity Since 2018, we have been releasing annual Email Opt-Out Infographics, covering various facets of email Opt-Out Behavior across the industry. While every new year...
As we turn the page and kick off 2021, we wanted to look back at some of the highlights from the last year. The year started off with another great trip to Las Vegas for Affiliate Summit West, MailCon, the Mailer Meetup, and the Affiliate Ball. We tag-teamed with...
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