The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

The Hidden Power of Suppression Lists in Protecting Your Brand’s Reputation — DesignRush Interview

Originally published on DesignRush on 10/25/24 Suppression lists filter out unengaged or risky contacts to maintain deliverability, which are essential for protecting a business’s sending reputation. Yet, many companies fail to see them as a strategic asset, focusing...

LinkUnite Interview Series — Jian Areco

Right on schedule, we’re excited to release the latest episode in our LinkUnite Interview Series! For this video, we sat down in Nashville at LinkUnite IV with Jian Areco, Senior Director of Distribution at Madrivo.  Jian’s journey in the industry began in 2008, and...