The Positive and Negative Marketing Signals generated by every email campaign If you are using email marketing to promote your product or service, then becoming familiar with all the various performance metrics generated by each email campaign is a vital step in both...
Today we are excited to release our very first Guide to Email Suppression List Management. The guide provides email marketers with a background on the importance of suppression list management to email compliance and different strategies that can be used to optimize...
Email Opt-Out Requests Infographic #3The email marketing industry is filled with reports and data about email performance and best practices for campaign optimization. However, there is one area of email performance that tends to be overlooked by many email marketers...
Email Opt-Out Requests Infographic #2While there are plenty of reports and infographics on email marketing available in the industry, few have depicted recipient Opt-Out activity. OPTIZMO’s new infographic series delivers a breakdown of Opt-Outs processed by the...
Email Opt-Out Requests Infographic #1While there are any number of reports and infographics available that focus on email marketing, few if any have ever provided a holistic view of Opt-Out activity. OPTIZMO’s new infographic delivers a geographic breakdown of...
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