The Positive and Negative Marketing Signals generated by every email campaign

If you are using email marketing to promote your product or service, then becoming familiar with all the various performance metrics generated by each email campaign is a vital step in both evaluating campaign performance and optimization of future campaigns.

Our new Guide to Email Marketing Metrics (co-authored with our partner Madrivo) provides an overview of 8 key email marketing metrics you should be measuring and analyzing to determine campaign performance, and to optimize future campaigns.

• Open Rate
• Delivery Rate
• Click Through Rate
• Click to Open Rate
• Conversion Rate
• Unsubscribe Rate
• Bounce Rate
• Spam Complaint Rate

The guide should be valuable to companies that are building out an email marketing strategy and may not be familiar with key email performance metrics. It can also provide a good reference for any company leveraging email marketing in their overall marketing program.