The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Brand Integrity Guide

Brand Integrity Guide  6 Affiliate Marketing Pitfalls and How to Steer Clear of Them Fill out the form below to download your free copy Affiliate marketing can be a powerful addition to any company’s marketing program and is successfully used by brands around...

An Advertiser’s Guide to Utilizing an Email Affiliate Program

 A Roadmap for Advertisers Interested in Adding Email to their Affiliate Marketing Programs Email has been a highly effective marketing tool for companies from virtually every industry for over 40 years. Many companies leverage email mainly as a means of communicating...

OPTIZMO’s Guide to Email Suppression List Management

Today we are excited to release our very first Guide to Email Suppression List Management. The guide provides email marketers with a background on the importance of suppression list management to email compliance and different strategies that can be used to optimize...