Today we are excited to release our very first Guide to Email Suppression List Management. The guide provides email marketers with a background on the importance of suppression list management to email compliance and different strategies that can be used to optimize overall email campaign performance.
The guide is organized into sections covering a number of topics:
- CAN-SPAM Compliance
- The Basics of Email Suppression List Management
- Advanced Suppression List Strategies
The purpose of the guide is to educate companies currently leveraging email marketing, or looking to add the channel to their overall marketing strategy, on the importance of suppression list management in their overall email compliance efforts.
We anticipate this guide will be a valuable reference for companies that are learning how to add email marketing to their customer acquisition programs. Because the guide also includes information on more advanced email suppression list strategies, it can also be useful for companies that already have established email marketing programs, but are looking for ways to make better use of the channel.