The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Guide to Email Suppression List Management

Today we are excited to release our first Guide to Email Suppression List Management. The guide provides email marketers with a background on the importance of email suppression list management and different strategies that can be used to optimize overall email campaign performance.

The guide is broken into sections covering:

  • CAN-SPAM Compliance
  • The Basics of Email Suppression List Management
  • Advanced Suppression List Strategies

The purpose of the guide is to educate companies currently leveraging or looking at adding email marketing to their overall marketing strategy.

We anticipate this guide will be a valuable reference for companies that are learning how to add email marketing to their customer acquisition programs. Because the guide also includes some information on more advanced email suppression list strategies, it can also be useful for companies that already have established email marketing programs, but are looking for ways to make better use of the channel.

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