The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

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Email Marketing Tip – Write a Great Subject Line

Email Marketing Tip – Write a Great Subject Line

Email Marketing Tip - Write a Great Subject Line The performance of every email marketing campaign hinges on a wide variety of factors, from technical aspects like the email sending platform, sending IP, or mailer's sender score to the actual text, design, and graphic...

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OPTIZMO Video Series – SmarterChaos Interview 2

OPTIZMO Video Series – SmarterChaos Interview 2

Welcome to the latest edition in our ongoing partner interview video series! Over the course of 2020, we are releasing a number of video conversations with different OPTIZMO clients and partners and with other leaders in the Email and SMS Marketing industries. You can...

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OPTIZMO Video Series – LashBack Interview

OPTIZMO Video Series – LashBack Interview

Welcome back to the next installment in our partner interview series! Over the course of 2020, we are releasing a variety of video interviews with different OPTIZMO clients and partners, along with other leaders in the Email and SMS Marketing industries. You can find...

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Email Marketing Tip – Audience Segments May Change

Email Marketing Tip – Audience Segments May Change

Email Marketing Tip - Audience Segments May Change Some level of audience segmentation is a vital part of most successful marketing strategies. As with virtually every aspect of your marketing strategy, your audience segments and targeting will evolve over time....

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OPTIZMO Video Series – CAKE Interview

OPTIZMO Video Series – CAKE Interview

OPTIZMO Video Series – CAKE Interview We're back this week with the next installment in our partner interview series! Over the course of the year, we will be releasing a variety of video interviews with different OPTIZMO clients and partners, along with other leaders...

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Email Marketing Tip – Timing Your Email Campaigns

Email Marketing Tip – Timing Your Email Campaigns

Email Marketing Tip - Timing your Email Campaigns We've all heard the saying that 'timing is everything' and while getting the timing of your email campaigns dialed in may not be 'everything' it certainly has a huge impact on the performance and overall effectiveness...

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