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News and tips from the industry leaders in email compliance.
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What’s Old is New Again: SMS Marketing – Forbes
What's Old is New Again: SMS Marketing - Forbes Published on 9/13/19 on Forbes.com What’s next for digital marketing? That’s a pretty common question at any given marketing industry conference. With the continued evolution of the internet, it seems marketers are...
5 Stats That Will Make You Wonder Why You Aren’t Using SMS Marketing – Business 2 Community
5 Stats That Will Make You Wonder Why You Aren’t Using SMS Marketing - Business 2 Community Published on 8/30/19 on Business 2 Community Digital marketing is constantly evolving, with new communication channels and platforms emerging on a constant basis. Marketers are...
Our Second Consecutive Year on the Inc. 5000 List
OPTIZMO makes the Inc. 5000 list for 2019!
5 Key To-Do Items After an Industry Event
5 Key to-do items after you return from an industry event.
OPTIZMO’s Guide to Email Marketing Metrics
The Positive and Negative Marketing Signals generated by every email campaign If you are using email marketing to promote your product or service, then becoming familiar with all the various performance metrics generated by each email campaign is a vital step in both...
Improve Your Email Sender Reputation in Three Steps – Forbes
One challenge that has emerged for email marketers is getting emails into their recipients’ inboxes.
Top 50 Best Workplaces of 2019 – Silicon Review
Top 50 Best Workplaces of 2019 - Silicon Review Published on 7/8/19 on The Silicon Review OPTIZMO has been named to the 50 Best Workplaces of 2019 list by The Silicon Review! The Silicon Review is the world’s most trusted online and print community for business &...
A New York Event Primer – MailCon, Affiliate Summit East, Mailer Meetup
A New York Event Primer - MailCon, Affiliate Summit East, Mailer Meetup Heading to New York for MailCon, Affiliate Summit East, Mailer Meetup, SMS Meetup, and the AdBuyers Meetup? (Whew! That's a lot of events all at once!) Whether you're planning to attend 1, 2 or...
The Value of an Email Opt-Out – Business2Community
The Value of an Email Opt-Out - Business2Community Published on 7/8/19 on Business2Community In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If...
Digital Summit Denver 2019 Recap
Digital Summit Denver 2019 - Event Recap What do you get when a couple thousand digital marketers come together in the Mile High City? I had the chance to attend Digital Summit Denver 2019 this week and thought it was worth a quick recap. This is a traveling event...