The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
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Email Marketing Tip – Write a Great Subject Line
Email Marketing Tip - Write a Great Subject Line The performance of every email marketing campaign hinges on a wide variety of factors, from technical aspects like the email sending platform, sending IP, or mailer's sender score to the actual text, design, and graphic...
OPTIZMO Video Series – SmarterChaos Interview 2
Welcome to the latest edition in our ongoing partner interview video series! Over the course of 2020, we are releasing a number of video conversations with different OPTIZMO clients and partners and with other leaders in the Email and SMS Marketing industries. You can...
Working From Home’s Impact on Marketing Strategy and Messaging – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 5/27/20 This year, a large number of people have had to adapt to, what is for many, an entirely new work atmosphere: working from home. A lot of articles have been written about the impacts sudden remote...
Email Marketing Tip – Leveraging Negative Marketing Signals
Email Marketing Tip – Leveraging Negative Marketing Signals Email marketers have no shortage of key performance metrics to measure, analyze, and leverage in their optimization efforts. From delivery rate, open rate, and click-thru rate, to conversion rate,...
OPTIZMO Video Series – LashBack Interview
Welcome back to the next installment in our partner interview series! Over the course of 2020, we are releasing a variety of video interviews with different OPTIZMO clients and partners, along with other leaders in the Email and SMS Marketing industries. You can find...
Email Marketing Tip – Audience Segments May Change
Email Marketing Tip - Audience Segments May Change Some level of audience segmentation is a vital part of most successful marketing strategies. As with virtually every aspect of your marketing strategy, your audience segments and targeting will evolve over time....
4 Ways to Engage with the Stay-at-Home Audience – Business2Community
By Tom Wozniak, Head of Marketing – published on Business2Community on 5/13/20. Advertisers everywhere are trying to adapt to what has to be the most sudden, wide-spread, and continuing disruption to the status quo that most of us have seen in our lifetimes. The fact...
OPTIZMO Video Series – CAKE Interview
OPTIZMO Video Series – CAKE Interview We're back this week with the next installment in our partner interview series! Over the course of the year, we will be releasing a variety of video interviews with different OPTIZMO clients and partners, along with other leaders...
How to Use Opt-Out Data to Improve your Email Marketing – MailCon Las Vegas 2020
During MailCon Las Vegas 2020, back in January OPTIZMO's head of marketing, Tom Wozniak, was joined by Lashback CEO Francis Chmelir for a presentation on how email marketing best practices and analytics can be used to drive campaign performance. The presentation...
Email Marketing Tip – Timing Your Email Campaigns
Email Marketing Tip - Timing your Email Campaigns We've all heard the saying that 'timing is everything' and while getting the timing of your email campaigns dialed in may not be 'everything' it certainly has a huge impact on the performance and overall effectiveness...