The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
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OPTIZMO’s Guide to Email Marketing Metrics
The Positive and Negative Marketing Signals generated by every email campaign If you are using email marketing to promote your product or service, then becoming familiar with all the various performance metrics generated by each email campaign is a vital step in both...
Improve Your Email Sender Reputation in Three Steps – Forbes
One challenge that has emerged for email marketers is getting emails into their recipients’ inboxes.
Top 50 Best Workplaces of 2019 – Silicon Review
Top 50 Best Workplaces of 2019 - Silicon Review Published on 7/8/19 on The Silicon Review OPTIZMO has been named to the 50 Best Workplaces of 2019 list by The Silicon Review! The Silicon Review is the world’s most trusted online and print community for business &...
A New York Event Primer – MailCon, Affiliate Summit East, Mailer Meetup
A New York Event Primer - MailCon, Affiliate Summit East, Mailer Meetup Heading to New York for MailCon, Affiliate Summit East, Mailer Meetup, SMS Meetup, and the AdBuyers Meetup? (Whew! That's a lot of events all at once!) Whether you're planning to attend 1, 2 or...
The Value of an Email Opt-Out – Business2Community
The Value of an Email Opt-Out - Business2Community Published on 7/8/19 on Business2Community In email marketing, many marketers look at an opt-out or unsubscribe as the worst-case outcome from an email being sent. There’s some obvious logic involved in that belief. If...
Digital Summit Denver 2019 Recap
Digital Summit Denver 2019 - Event Recap What do you get when a couple thousand digital marketers come together in the Mile High City? I had the chance to attend Digital Summit Denver 2019 this week and thought it was worth a quick recap. This is a traveling event...
4 Key Audience Segmentation Strategies – Business2Community
4 Key Audience Segmentation Strategies - Business2Community Published on 6/7/19 on Business2Community Virtually any company that has a product or service can benefit from developing an audience segmentation strategy geared toward their particular business model. With...
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO
MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO Published on 6/6/19 by MarTechSeries Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my...
Are You Leading Your Marketing Team To Comply With The CAN-SPAM Act? – Forbes
Are You Leading Your Marketing Team To Comply With The CAN-SPAM Act? - Forbes Published on May 30, 2019 on Forbes.com Email marketing continues to deliver results for advertisers, four decades after the first promotional email message was sent. By 2023, there are...
Looking Back at 10 Years of OPTIZMO™
Looking Back at 10 Years of OPTIZMO As we continue to celebrate our 10th Anniversary in 2019, it's fun to look back at some of our company milestones and things that have happened in the email marketing industry over the past decade. Here are a few highlights from...