The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
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OPTIZMO Video Series – Interview Highlights
You will definitely want to check out this week's release in our ongoing video interview series! We have a great follow up to last week's Mixtape Video that included a bunch of quick conversations we had with people at Affiliate Summit West and MailCon Las Vegas 2020....
Email Marketing Tip – What is Negative Targeting?
Email Marketing Tip - What is Negative Targeting? One of the biggest benefits of email marketing is the ability to deliver very targeted content to specific recipients. This is achieved partly by developing an effective audience targeting strategy. Audience targeting...
OPTIZMO Video Series – Interview Mixtape
With the long holiday weekend, we took last week off from our video release schedule, but we're back today with a new video! Since this spring, we have been releasing a variety of original videos, including interviews with various OPTIZMO clients and partners, and...
Three Reasons Email is Hitting its Stride in ‘Middle Age’ – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/3/20 Once upon a time, digital marketing was considered to be a young person’s industry. Back in the late 1990s and early 2000s, it certainly seemed to be filled with a lot of people in their 20s and...
Turning a Negative into a Positive – Only Influencers
By Tom Wozniak, Head of Marketing – published on Only Influencers on 7/1/20 As email marketers, most of us are focused on how our campaigns perform. Even if our emails aren’t specifically designed to drive leads, sales, or other recipient actions, we still monitor key...
LeadsCouncil On-Air Podcast with Tom Wozniak
Recently, OPTIZMO's head of marketing, Tom Wozniak, sat down with Rob Seaver from the LeadsCouncil for an episode of his video podcast - On-Air. They had a wide-ranging conversation coving industry topics including: The importance of email compliance to an effective...
OPTIZMO Video Series – Bliss Media Interview
Welcome back to this week's release in our video interview series! Since this spring, we have been releasing a variety of new video content, including interviews with numerous OPTIZMO clients and partners, and other leaders in the Email and SMS Marketing industries....
OPTIZMO Video Series – Third Element Marketing Interview
It's time for the latest weekly release in our partner video interview series! Over the past few months and through the summer, we are releasing a variety of new video content, including interviews with numerous OPTIZMO clients and partners, along with other leaders...
OPTIZMO Video Series – Spades Media Interview
We're back again this week with the latest installment in our partner video interview series. We're really excited about this one, as it features one of our long-time friends in the industry and a very early client of OPTIZMO - Jim Banks, CEO of Spades Media! Jim is...
Email Marketing Tip – You Think I’m Funny?
Email Marketing Tip - You Think I'm Funny? (Using humor in your email campaigns) Consumers love humor - and marketers love humor, too. There is nothing like getting your audience to smile, chuckle, or actually laugh at your content - when that is your goal. Humor is a...