The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
LinkUnite Interview Series — Sory Rivera
In this episode, Sory Rivera, VP of Sales Operations at PALO, shares the value of autonomy and adaptability from her military background and highlights the collaborative, supportive environment fostered by LinkUnite.
More Recent Articles
Three Tips For Getting The Most Out Of A New Industry Event – Forbes
Tom Wozniak, COO of OPTIZMO, goes over three essential strategies to maximize your experience at new industry events on Forbes.
Top Industry Buzzwords That Have Lost Their Meaning
We gathered our team’s top picks for the most overused industry buzzwords in Sales, Marketing, and the C-Suite that we wouldn’t miss, and even how they might be impacting your email marketing.
Three Ways To Elevate Your Corporate Video Program – Forbes
Here are three tactics to elevate your corporate video program and help it stand out from the crowd, written by our COO, Tom Wozniak, for Forbes.
Email Marketing Q&A: How Long Should My Email Content Be to Drive the Best Performance?
Explore the perfect length for your marketing emails in this new Q&A series. Whether it’s for quick sales or detailed decisions, read how different approaches might impact the success of your next send.
A Brief History of Suppression Lists
Let’s step into the wayback machine and take a look into the history and evolution of the Suppression List.
A Deep Dive into Opt-Out Activity – OnlyInfluencers
Take a sneak peek at the latest email opt-out activity ahead of our 2023 infographic in this OI article written by our COO, Tom Wozniak.
The CAN-SPAM Act of 2003: A 2024 Overview
An updated overview of The CAN-SPAM Act of 2003, with some key aspects that email marketers should be aware of when planning their campaigns.
5 Best Practices for Writing Engaging Subject Lines
Maximize email opens with these 5 best practices for crafting engaging subject lines. Learn to personalize, demonstrate value, and build trust.
3 Reasons to SUPPRESS Recipients from an Email Campaign
This article goes over three more reasons to go beyond simple opt-outs with your email suppression and refine your audience engagement.
Yet Another 2024 Digital Marketing Forecast – Forbes
’Tis the season … for pundits and marketing industry experts to come out with lots of forecasts and predictions for 2024. – Tom Wozniak, OPTIZMO’s COO, features in this Forbes Councel post.