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News and tips from the industry leaders in email compliance.

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Partner Interview with HitPath

Partner Interview with HitPath

Hitpath Partner Interview Today, we’re excited to release our latest Q&A partner interview post with Sam Prokop, Co-Founder and CEO at HitPath! Talk a little about the history of HitPath and how you came to found the company. My partner and I were mailing and...

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Khris Thayer Named Entrepreneur of the Year for 2020

Khris Thayer Named Entrepreneur of the Year for 2020

OPTIZMO's Co-Founder and CEO, Khris Thayer has been named an Entrepreneur of the Year by Business View Magazine in their upcoming issue. Below is an excerpt from the article.  Khris Thayer and OPTIZMO are Leading the Email Compliance Industry into the Future Oprah...

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Email Opt-Out Benchmarks – OnlyInfluencers

Email Opt-Out Benchmarks – OnlyInfluencers

By Tom Wozniak, Head of Marketing – published on the OnlyInfluencers blog on 12/8/20 Earlier this year, I wrote a post for OnlyInfluencers on Turning a Negative into a Positive which highlighted the value of analyzing the negative marketing signals generated by every...

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Industry Interview with ZeroBounce

Industry Interview with ZeroBounce

Over the course of 2020, we've been posting Q&A interviews with various partners and companies in the email marketing industry and today, we're pleased to post our latest interview with ZeroBounce CEO, Liviu Tanase. Talk a little about the history of ZeroBounce...

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Everflow – Results Driving Email in 2021 – Fireside Chat

Everflow – Results Driving Email in 2021 – Fireside Chat

After the recent release of our co-authored Guide to Results Driving Email in 2021, Everflow and OPTIZMO got together for a video chat about the guide and a variety of topics around email and SMS marketing and suppression list management. The chat included Everflow VP...

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Three Tips For Holiday Marketing In 2020 – Forbes

Three Tips For Holiday Marketing In 2020 – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 10/26/20 As we head into the fall, the traditional holiday season is right around the corner. In fact, if you shop in person at any of the big home improvement stores, you will not only see the expected...

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ZeroBounce Interview with Tom Wozniak

ZeroBounce Interview with Tom Wozniak

Published on the ZeroBounce Blog on 10/19/20 Tom Wozniak, OPTIZMO: “Businesses Have Been Reminded of How Powerful Email Marketing Can Be” The COVID-19 pandemic has affected countless industries across the world, but if there’s one that’s been thriving this year, it’s...

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