The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Darren (D-Money) Blatt: The Resurgence of Email
Check out this riveting discussion about digital and email marketing, with affiliate marketing OG Darren Blatt!
More Recent Articles
3 Tips for Using AI to Create Marketing Content – OnlyInfluencers
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 3/21/23 I’m not usually one to make assumptions. There’s an old saying about what happens when you assume things (you make an a$$ out of you and me). But, I’m going to ignore that advice and assume...
4 Tips For Content Creators In The Dawn Of AI – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes on 3/9/23 Unless you’ve been living off the grid and possibly without any human contact in the last six months, you have almost certainly heard of artificial intelligence (AI) in general and more specifically...
Questioning Some Email Marketing Conventional Wisdom – Only Influencers
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/28/22 In life, we all use conventional wisdom (CW) on a regular basis. We come across it in every facet of our lives. “If the stove gas burner doesn’t light the first time, wait a few seconds for...
Three Tips For Helping Your Email Campaign Reach Inboxes – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes on 10/4/22 In email marketing, you can write the most compelling copy, include an impossible-to-resist offer, create an attention-grabbing call to action, and still have the campaign fail to drive results. What’s...
OPTIZMO US Team Retreat 2022 – Highlights
Ever wondered what happens when the OPTIZMO US team gets together for our annual retreat? Check out some highlights from Retreat 2022!
OPTIZMO™ Recognized as One of the Best Compliance Solution Providers in 2022
OPTIZMO was featured in CIO Bulletin as one of the Top 5 Compliance Solution Providers of 2022 in a recent issue.
ComplianceCast 2022 – Episode 8 – AWIN
Check out OPTIZMO’s ComplianceCast 2022 Episode 8, featuring an interview with Jeannine Crooks from AWIN during Affiliate Summit East.
ComplianceCast 2022 – Episode 7 – Diablo Media
Check out episode 7 of the 2022 ComplianceCast video series from OPTIZMO, featuring a chat with Susannah Rayburn from Diablo Media.
CAN-SPAM Deep Dive Series – Honoring Opt-Out Requests
Check out the latest blog post in our series on CAN-SPAM Compliance, focusing on honoring opt-out requests.
ComplianceCast 2022 – Episode 6 – Everflow
Check out the latest episode of the ComplianceCast, featuring convos with Tony Cohn and Remy Swopes from Everflow.