The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Darren (D-Money) Blatt: The Resurgence of Email

by Antonio Jones | May 19, 2023

Check out this riveting discussion about digital and email marketing, with affiliate marketing OG Darren Blatt!

3 Tips for Using AI to Create Marketing Content – OnlyInfluencers

Mar 21, 2023

By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 3/21/23 I’m not usually one to make assumptions. There’s an old saying about what happens when you assume things (you make an a$$ out of you and me). But, I’m going to ignore that advice and assume...

4 Tips For Content Creators In The Dawn Of AI – Forbes

Mar 9, 2023

By Tom Wozniak, Head of Marketing – published on Forbes on 3/9/23 Unless you’ve been living off the grid and possibly without any human contact in the last six months, you have almost certainly heard of artificial intelligence (AI) in general and more specifically...

Questioning Some Email Marketing Conventional Wisdom – Only Influencers

Oct 6, 2022

By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/28/22 In life, we all use conventional wisdom (CW) on a regular basis. We come across it in every facet of our lives. “If the stove gas burner doesn’t light the first time, wait a few seconds for...

Three Tips For Helping Your Email Campaign Reach Inboxes – Forbes

Oct 4, 2022

By Tom Wozniak, Head of Marketing – published on Forbes on 10/4/22 In email marketing, you can write the most compelling copy, include an impossible-to-resist offer, create an attention-grabbing call to action, and still have the campaign fail to drive results. What’s...