The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

Featured Article

More Recent Articles

Opt Me Out: When And Where People Unsubscribe – MediaPost

Opt Me Out: When And Where People Unsubscribe – MediaPost

Published on MediaPost on 2/5/20. ***Check out this great article on MediaPost, covering our recently released 2019 Email Opt-Out Infographic.*** Most email opt-outs occurred on smartphones last year — at 74% versus 70% in 2018, with the remainder being done on...

read more
A Las Vegas 2020 Recap

A Las Vegas 2020 Recap

The OPTIZMO team recently returned from our annual trek to Las Vegas for a bunch of great industry events, including Affiliate Summit West, MailCon, and the Mailer Meetup. We love kicking off every year with this amazing triple-header of industry events and 2020 was...

read more
Five New Years To-Do’s For B2B Biz Dev Pros – Forbes

Five New Years To-Do’s For B2B Biz Dev Pros – Forbes

  By Jake Dearstyne, CRO - published on Forbes.com on 1/10/20. With 2019 in our rearview mirrors, we're all hopefully welcoming 2020 in with a bang. If you're anything like me, each New Year brings with it two deeply rooted feelings, time after time: • A desire to...

read more
A Marketer’s New Year’s Resolutions For 2020 – Forbes

A Marketer’s New Year’s Resolutions For 2020 – Forbes

Published on 1/2/20 on Forbes.com by Tom Wozniak, OPTIZMO's head of marketing. As the holiday season kicks into high gear, many marketers are in the middle of their busiest time of year. But, with January right around the corner, it’s also time to be thinking about...

read more
5 Email Marketing Resolutions for 2020 – Business2Community

5 Email Marketing Resolutions for 2020 – Business2Community

Published on 11/19/19 on Business2Community. The holiday season is rolling along and for many email marketers, this can be the busiest time of the year. Holiday email campaigns have been in the works for months and kicked off leading up to the Thanksgiving weekend...

read more
What’s Next for Email Marketers in 2020? – Ongage

What’s Next for Email Marketers in 2020? – Ongage

Recently our friends at Ongage gathered feedback from a bunch of email marketing experts for a blog post called "What's The Next Big Thing for Performance Email Marketers in 2020?" We were thrilled to participate in the article creation as we contributed a prediction...

read more
Come See us in Las Vegas!

Come See us in Las Vegas!

Who is headed to Las Vegas for MailCon in January 2020? If you're making the trip to the desert, mark your calendars for this session with OPTIZMO's head of marketing (Tom Wozniak) and Francis Chmelir from Lashback as they provide some insights on how best practices...

read more
Time to Think About Your 2020 Marketing Plan – Forbes

Time to Think About Your 2020 Marketing Plan – Forbes

Time to Think About Your 2020 Marketing Plan - Forbes Published on 10/31/19 on Forbes.com. While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your...

read more