The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
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More Recent Articles
Three Tips For Holiday Marketing In 2020 – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 10/26/20 As we head into the fall, the traditional holiday season is right around the corner. In fact, if you shop in person at any of the big home improvement stores, you will not only see the expected...
ZeroBounce Interview with Tom Wozniak
Published on the ZeroBounce Blog on 10/19/20 Tom Wozniak, OPTIZMO: “Businesses Have Been Reminded of How Powerful Email Marketing Can Be” The COVID-19 pandemic has affected countless industries across the world, but if there’s one that’s been thriving this year, it’s...
An Email Marketing Compliance Refresher for 2020 – PMA Blog
By Tom Wozniak, Head of Marketing – published on the Performance Marketing Association blog on 9/3/20 Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978, when the very first unsolicited email marketing campaign...
10 Inspiring Leaders to Watch – CIO Bulletin
OPTIZMO Technologies: For Email Compliance As seen in CIO Bulletin For a successful digital marketing strategy, it is important to have a great email and SMS marketing plan. But as these marketing channels have grown over the years, so has their complexity. With...
OPTIZMO Technologies – Business Sight’s Fastest Growing Companies to Watch in 2020
Simplifying Email and SMS Marketing by Delivering Robust Compliance Solutions (Business Sight Media) Email and SMS marketing are key components of many successful digital marketing strategies. From small-to-medium and large-to-giant organizations, email and SMS are...
Three Essential Digital Marketing Channels In 2020 – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 9/9/20 To say 2020 has been a challenging time for marketing professionals would be an understatement. While some companies and industries are affected more than others, every marketer has needed to take...
4 Creative Uses of Video in Email Marketing – OnlyInfluencers
By Tom Wozniak, Head of Marketing – published on the OnlyInfluencers blog on 9/3/20 On a recent OI-members-only Live Zoom discussion we spent some time talking about how to leverage video content in email campaigns. The conversation was spurred by Tejas Pitkar’s...
Email Marketing Tip – Understand your Metrics
Email Marketing Tip - Understand your Metrics As with any marketing channel, especially performance-focused channels, one of the most important aspects of your email marketing program involves analyzing campaign results. You need to carry out that analysis to make...
OPTIZMO Named the Leader in Innovation – Corporate Vision Magazine
Taking Control Published in Corporate Vision Magazine on 7/28/20 Recognized as the industry leader in email and SMS suppression list management and compliance solutions, OPTIZMO delivers a SaaS solution that automates the collection, storage, and distribution of...
Three Email Best Practices for High-Performing Campaigns – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/3/20 Creating effective and high-performing email marketing campaigns is a challenging endeavor for any marketer. While on the surface, an email seems to be a fairly straightforward marketing channel,...