The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
The page you requested could not be found. <a href="http://optizmo.com">Click here</a> to visit the home page, or use the navigation above to browse the site.
More Recent Articles
Opt Me Out: When And Where People Unsubscribe – MediaPost
Published on MediaPost on 2/5/20. ***Check out this great article on MediaPost, covering our recently released 2019 Email Opt-Out Infographic.*** Most email opt-outs occurred on smartphones last year — at 74% versus 70% in 2018, with the remainder being done on...
A Las Vegas 2020 Recap
The OPTIZMO team recently returned from our annual trek to Las Vegas for a bunch of great industry events, including Affiliate Summit West, MailCon, and the Mailer Meetup. We love kicking off every year with this amazing triple-header of industry events and 2020 was...
Five New Years To-Do’s For B2B Biz Dev Pros – Forbes
By Jake Dearstyne, CRO - published on Forbes.com on 1/10/20. With 2019 in our rearview mirrors, we're all hopefully welcoming 2020 in with a bang. If you're anything like me, each New Year brings with it two deeply rooted feelings, time after time: • A desire to...
OPTIZMO Technologies: Simplifying Email and SMS Compliance for Businesses – APAC Business Headlines
Published on 1/2/20 on APAC Business Headlines. In the digital marketing arena, email and SMS have become top-performing marketing channels for small companies as well as large enterprises, when it comes to customer acquisition and retention alike. But, while their...
A Marketer’s New Year’s Resolutions For 2020 – Forbes
Published on 1/2/20 on Forbes.com by Tom Wozniak, OPTIZMO's head of marketing. As the holiday season kicks into high gear, many marketers are in the middle of their busiest time of year. But, with January right around the corner, it’s also time to be thinking about...
5 Email Marketing Resolutions for 2020 – Business2Community
Published on 11/19/19 on Business2Community. The holiday season is rolling along and for many email marketers, this can be the busiest time of the year. Holiday email campaigns have been in the works for months and kicked off leading up to the Thanksgiving weekend...
What’s Next for Email Marketers in 2020? – Ongage
Recently our friends at Ongage gathered feedback from a bunch of email marketing experts for a blog post called "What's The Next Big Thing for Performance Email Marketers in 2020?" We were thrilled to participate in the article creation as we contributed a prediction...
Come See us in Las Vegas!
Who is headed to Las Vegas for MailCon in January 2020? If you're making the trip to the desert, mark your calendars for this session with OPTIZMO's head of marketing (Tom Wozniak) and Francis Chmelir from Lashback as they provide some insights on how best practices...
Marketing Metrics: When A Negative Can Become A Positive – Forbes
Published on 11/19/19 on Forbes.com. As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more successful. We are constantly on...
Time to Think About Your 2020 Marketing Plan – Forbes
Time to Think About Your 2020 Marketing Plan - Forbes Published on 10/31/19 on Forbes.com. While planning and executing holiday campaigns will take center stage for many marketers this time of year, it’s also time for another annual marketing project: creating your...