The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
Advanced Email List Segmentation Tactics for Modern Marketers
This article explores advanced segmentation strategies that help tailor messages to subscriber actions, preferences, and value.
More Recent Articles
Advanced Email List Segmentation Tactics for Modern Marketers
This article explores advanced segmentation strategies that help tailor messages to subscriber actions, preferences, and value.
2024 Email Opt-Out Infographic
Download your copy of our 2024 Email Opt-Out Infographic, featuring when, where, and how opt-outs occurred during the previous year.
7 Interactive Email Ideas to Boost Engagement
We share seven creative ways to make your emails more interactive to help you break through inbox clutter and boost subscriber engagement.
Preparing for Uncertain Regulatory Enforcement in 2025 – IntegriShield Guest Post
IntegriShield’s Gayla Huber outlines how businesses can brace for uncertain regulatory enforcement in 2025, emphasizing a mix of federal and state-level action, the importance of compliance planning, and practical steps to stay nimble and resilient.
What is SPAM? – Only Influencers
Tom Wozniak breaks down the many interpretations of “SPAM” to highlight why aligning on definitions matters for clearer conversations in the email industry.
5 AI-Driven Innovations Transforming Email Marketing
AI is reshaping email marketing with smarter segmentation, predictive analytics, and automation, helping brands optimize engagement and drive better results.
9 Ways to Improve Email Conversions
Check out these 9 actionable strategies to help boost your email conversions, from leveraging automation to optimizing landing pages.
What’s in Store for Email Marketers in 2025? — Only Influencers
Check out these expert predictions from Tom Wozniak for email marketing in 2025, highlighting evolving strategies and the integration of AI and privacy laws.
5 Strategies to Drive Email Engagement
Discover effective strategies to boost email engagement, build trust with your audience, and deliver real value with these five tips.
7 Email Deliverability Best Practices
This article provides key strategies to help improve email deliverability, giving marketers tips to avoid spam traps, reach recipient inboxes, and maximize audience engagement.