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News and tips from the industry leaders in email compliance.

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MailCon Virtual 2021 – Highlights

MailCon Virtual 2021 – Highlights

A year ago at this time, we were just getting back from our annual trek to Las Vegas for MailCon, Affiliate Summit West, and other great networking events like the Mailer Meetup and Affiliate Ball. (I was reminded of the Affiliate Ball 2020, when some great pics from...

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2020 Opt-Out Infographic Preview

2020 Opt-Out Infographic Preview

2021 has arrived and that means we are hard at work on our annual Opt-Out Infographic! If you attended our session at MailCon Virtual on January 28, 2021, you already saw a preview of some of the data we will be releasing in the Infographic. But, we thought we would...

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2020: A Year Unlike Any Other

2020: A Year Unlike Any Other

As we turn the page and kick off 2021, we wanted to look back at some of the highlights from the last year.  The year started off with another great trip to Las Vegas for Affiliate Summit West, MailCon, the Mailer Meetup, and the Affiliate Ball.  We tag-teamed with...

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Partner Interview with HitPath

Partner Interview with HitPath

Hitpath Partner Interview Today, we’re excited to release our latest Q&A partner interview post with Sam Prokop, Co-Founder and CEO at HitPath! Talk a little about the history of HitPath and how you came to found the company. My partner and I were mailing and...

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Khris Thayer Named Entrepreneur of the Year for 2020

Khris Thayer Named Entrepreneur of the Year for 2020

OPTIZMO's Co-Founder and CEO, Khris Thayer has been named an Entrepreneur of the Year by Business View Magazine in their upcoming issue. Below is an excerpt from the article.  Khris Thayer and OPTIZMO are Leading the Email Compliance Industry into the Future Oprah...

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Email Opt-Out Benchmarks – OnlyInfluencers

Email Opt-Out Benchmarks – OnlyInfluencers

By Tom Wozniak, Head of Marketing – published on the OnlyInfluencers blog on 12/8/20 Earlier this year, I wrote a post for OnlyInfluencers on Turning a Negative into a Positive which highlighted the value of analyzing the negative marketing signals generated by every...

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Industry Interview with ZeroBounce

Industry Interview with ZeroBounce

Over the course of 2020, we've been posting Q&A interviews with various partners and companies in the email marketing industry and today, we're pleased to post our latest interview with ZeroBounce CEO, Liviu Tanase. Talk a little about the history of ZeroBounce...

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Everflow – Results Driving Email in 2021 – Fireside Chat

Everflow – Results Driving Email in 2021 – Fireside Chat

After the recent release of our co-authored Guide to Results Driving Email in 2021, Everflow and OPTIZMO got together for a video chat about the guide and a variety of topics around email and SMS marketing and suppression list management. The chat included Everflow VP...

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