The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
LinkUnite Interview Series – Beth Kahn
In this episode of our Interview Series, we interview Beth Kahn, Co-founder and CFO of Anura, for a discussion about her career path and the early days of Anura.
More Recent Articles
Imposter Syndrome in Email Marketing – Only Influencers
Learn how Imposter Syndrome affects email marketers and discover strategies to overcome self-doubt in this article by OPTIZMO’s COO, Tom Wozniak, originally published on the Only Influencers blog.
An Email Marketing Compliance Refresher – Updated For 2024 – PMA Blog
Stay updated on the latest email marketing compliance with this 2024 refresher. Originally published on the PMA blog and written by OPTIZMO’s COO, Tom Wozniak, it covers essential CAN-SPAM guidelines.
How to Optimize Email Campaigns with Effective Suppression List Management – Phonexa Guest Post
Learn strategies for effective email suppression list management to improve campaign performance, deliverability, and sender reputation in this guest post by Phonexa.
How to Maximize Email Deliverability Through Email Validation and Compliance – ZeroBounce Guest Post
Struggling to get your emails into your customers’ inboxes? Learn how email validation helps you boost email deliverability – and why abiding by the law is a must if you want your email marketing to last.
Three Tips For Getting The Most Out Of A New Industry Event – Forbes
Tom Wozniak, COO of OPTIZMO, goes over three essential strategies to maximize your experience at new industry events on Forbes.
Top Industry Buzzwords That Have Lost Their Meaning
We gathered our team’s top picks for the most overused industry buzzwords in Sales, Marketing, and the C-Suite that we wouldn’t miss, and even how they might be impacting your email marketing.
Three Ways To Elevate Your Corporate Video Program – Forbes
Here are three tactics to elevate your corporate video program and help it stand out from the crowd, written by our COO, Tom Wozniak, for Forbes.
Email Marketing Q&A: How Long Should My Email Content Be to Drive the Best Performance?
Explore the perfect length for your marketing emails in this new Q&A series. Whether it’s for quick sales or detailed decisions, read how different approaches might impact the success of your next send.
A Brief History of Suppression Lists
Let’s step into the wayback machine and take a look into the history and evolution of the Suppression List.
A Deep Dive into Opt-Out Activity – OnlyInfluencers
Take a sneak peek at the latest email opt-out activity ahead of our 2023 infographic in this OI article written by our COO, Tom Wozniak.