The OPTIZMO™ Blog
News and tips from the industry leaders in email compliance.
Featured Article
Leadership Board Meeting 2024
Taking the term literally, check out our leadership team made up of Tom Wozniak, Jake Dearstyne, and Brian Culp at their annual Board Meeting!
More Recent Articles
What is SMS Marketing?
Mastering the Art of Mobile Engagement: The Power and Potential of SMS Marketing As a marketer, you’re constantly exploring new ways to engage your audience, deliver meaningful connections, and drive conversions or sales. In an age where our trusty smartphones rarely...
What is a Suppression List?
An email suppression list is a collection of email addresses to be removed from or ‘suppressed’ from an email campaign.
OPTIZMO™ Releases New Email Opt-Out Infographic
The infographic analyzes hundreds of millions of opt-out requests from 2022 AUSTIN, Texas, May 03, 2023 (GLOBE NEWSWIRE) -- OPTIZMO Technologies, the industry leader in email suppression list management and email compliance, announces the release of the fifth edition...
MailCon 2023 Recap
The OPTIZMO team recently returned from MailCon 2023, held in the always luminous Las Vegas, and if you haven’t heard from us yet and we connected at the conference, we’ll be in touch very soon. However, we wanted to write about some of the highlights from the event. ...
Ensuring Email Compliance with LashBack and OPTIZMO
Looking for the best all-encompassing email compliance solutions available? Consider the combination of OPTIZMO and LashBack.
3 Tips for Using AI to Create Marketing Content – OnlyInfluencers
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 3/21/23 I’m not usually one to make assumptions. There’s an old saying about what happens when you assume things (you make an a$$ out of you and me). But, I’m going to ignore that advice and assume...
4 Tips For Content Creators In The Dawn Of AI – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes on 3/9/23 Unless you’ve been living off the grid and possibly without any human contact in the last six months, you have almost certainly heard of artificial intelligence (AI) in general and more specifically...
Questioning Some Email Marketing Conventional Wisdom – Only Influencers
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/28/22 In life, we all use conventional wisdom (CW) on a regular basis. We come across it in every facet of our lives. “If the stove gas burner doesn’t light the first time, wait a few seconds for...
Three Tips For Helping Your Email Campaign Reach Inboxes – Forbes
By Tom Wozniak, Head of Marketing – published on Forbes on 10/4/22 In email marketing, you can write the most compelling copy, include an impossible-to-resist offer, create an attention-grabbing call to action, and still have the campaign fail to drive results. What’s...
OPTIZMO US Team Retreat 2022 – Highlights
Ever wondered what happens when the OPTIZMO US team gets together for our annual retreat? Check out some highlights from Retreat 2022!