By Tom Wozniak, COO – published on Forbes on 5/30/23

There is no hotter topic in marketing right now than artificial intelligence (AI) and specifically, ChatGPT. At a recent digital marketing conference I attended, the topic came up repeatedly in presentations and casual conversations among attendees. The majority of attendees I spoke with are already at least testing tools like ChatGPT, and many are becoming power users, typically using it to exponentially increase content creation while reducing time and effort.

While most marketers are becoming well-versed in using AI in the content creation process, that is just scratching the surface of what these tools can bring to the table for the industry. With that in mind, here are five outside-the-box ways marketers can use AI in their marketing programs right now. While not all of these use cases will make sense to your specific marketing program, they should begin to give you ideas about the wide variety of ways AI can impact your marketing efforts.

For each of the examples below, I suggest using ChatGPT as the AI platform. However, they may also be possible with other AI platforms or chatbots (Google’s Bard, etc.). The only way to find out is to test different AI tools and discover their capabilities and limitations. One important thing to note about ChatGPT: As of writing, ChatGPT’s database only runs up to September 2021. So it will not be able to reference data more recent than that date until the database is updated. Once that happens, use cases should expand significantly.

Read the rest at Forbes.

Tom Wozniak is the COO and heads up Marketing and Communications for OPTIZMO Technologies.