Posted on Liner Connections YouTube Channel on 2/29/24
Join OPTIZMO COO Tom Wozniak in a wide-ranging interview with digital marketing industry veteran Joey Liner for his podcast – One Liners. The convo includes a tour through Tom’s career, beginning with working for his family’s marketing company back in the pre-internet days of direct mail. Later the discussion turns to the email marketing industry, with a focus on compliance and best practices – particularly around changing mailer requirements from Gmail and Yahoo!
Following a recurrent theme of these talks, Tom emphasizes the importance of adapting and adhering to industry trends while maintaining a clear strategic focus. He also shares his future plans and personal tips for staying at the forefront of the industry.