The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

AI AND PERFORMANCE MARKETING: POLICIES, PRACTICES, AND LEGALITIES (VIDEO REPLAY) – The Performance Marketing Association

Originally posted on the Performance Marketing Association website on Sept. 21 here The Performance Marketing Association Compliance Council revealed the results of its recent survey on AI and Affiliate Marketing with a free LinkedIn webinar. The new survey and...

Seija Samoylenko: Email Deliverability & Monetization – Part 2

The stage is set for part 2 of our ComplianceCast series with Seija Samoylenko from Atwave. Highlighting email deliverability and monetization, this episode comes to you from the bustling floors of Affiliate Summit East 2023! If you missed part 1 of this double...

Seija Samoylenko: Having The Right Technology – Part 1

Hold onto your hats, people! The newest ComplianceCast episode is here, and we couldn’t be more excited. In this first installment of a two-part episode, we take a deep dive into email marketing with Seija Samoylenko from Atwave! Filmed amidst the buzz and...

David Antley: Email’s Cat & Mouse Game

We’re rolling out another installment of ComplianceCast, this time featuring David Antley from LinkTrust! In this episode, David sheds light on the epic cat-and-mouse game we all play in this industry – the ever-evolving realm of email and compliance. Looking...