Performance Marketing Archives

Affiliate Grand Slam – Dubai 2021 – Travel Highlights

by Tom Wozniak | June 17, 2021 | Affiliate Marketing, Company News, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Marketing, Performance Marketing, Video

Affiliate Grand Slam – What a Trip! The OPTIZMO team is back from an amazing trip to Dubai for the inaugural Affiliate Grand Slam event. What a trip! The crew spent a week in Dubai, meeting with members of the global affiliate marketing industry, attending AGS,...

5 Benefits of In-Person Industry Events – Business2Community

by Tom Wozniak | June 11, 2021 | Affiliate Marketing, Articles, Company News, Performance Marketing

By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 After a long solitary year of Zoom calls, no business travel, working remotely, and generally staying close to home, we are finally seeing a return to some of the business practices that we...

Three Ways That Email Best Practices Can Lead To Better Campaign Performance – Forbes

by Tom Wozniak | May 5, 2021 | Articles, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Marketing, Performance Marketing

By Tom Wozniak, Head of Marketing – published on Forbes.com on 2/4/21 Email marketers are highly focused on campaign performance. As what was arguably the first digital performance marketing channel, email marketing has a long and well-established tradition as an...

OPTIZMO Fireside Chat with Atwave

by Tom Wozniak | May 4, 2021 | Brand Reputation & Integrity, Data Protection & Security, Email Campaign Management, Email Compliance / CAN-SPAM, Email Marketing, Email Suppression List Management, Marketing, Performance Marketing, Risk Management & Mitigation, Video

Over the last year, you may have noticed that we’re big fans of video. From our great training video series to get clients and partners up to speed on the OPTIZMO platform and our 2020 partner interview series to our sizzle reel and even a music video, we love...

Attending the First In-Person Industry Event in Over a Year – Business2Community

by Tom Wozniak | April 19, 2021 | Affiliate Marketing, Articles, Company News, Marketing, Performance Marketing

By Tom Wozniak, Head of Marketing – published on Business2Community.com on 2/4/21 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that...

4 Things We Learned from the First In-Person Event of 2021

by Tom Wozniak | March 30, 2021 | Articles, Company News, Marketing, Performance Marketing

After more than 12 months, the OPTIZMO team was able to attend an in-person industry event in 2021! Lead Generation World in Orlando became the first industry event to step out of the virtual world and get people together again in the real world. We wanted to share a...