The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

We’re back with another episode of ComplianceCast! Join us once again as we continue our conversation with Amanda Farris from LinkUnite. This episode is part two of our series with Amanda because we just couldn’t include all the great content from our conversation in just one video! In part 2 we chat about the future of the affiliate marketing industry, with a deeper dive into the critical intersection of A.I. and data privacy.

Amanda discusses some anticipated changes to the industry through the remainder of 2023 and looking ahead into 2024, we hit on topics around upcoming legislation, shifts in mindsets, and future-forward industry trends.

It’s probably no surprise that we go over some of the ways AI is reshaping the industry, enhancing efficiency, spearheading creativity, and driving data analytics and modeling. We also touch on the topic of data privacy – which is a central issue when considering feeding data into AI platforms.

The episode also broadens the dialogue on AI’s potential to change the way we work, learn, and live – summarizing lengthy articles, breaking down complex tasks, and promoting various learning styles. Embracing change is the way forward as we navigate the next big waves in the upcoming year.

Don’t forget to check out our Video Library for more subjects like a.i. and data privacy, along with a host of past ComplianceCast episodes and resources. As always, keep an eye out for more episodes to come on ComplianceCast!

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