The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

How Email will Thrive in a More Privacy Centric World – OnlyInfluencers

By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/11/21 Privacy. Consumers want it (or at least say they do) and in many cases they feel that companies know too much about them and their activities. Admittedly, you can create surveys that will...

Affiliate Grand Slam Dubai 2021 – A Chat with Wade Tonkin

Affiliate Grand Slam – A Chat with Wade Tonkin from Fanatics Welcome to the sixth video release in our Affiliate Grand Slam Duabi 2021 series! After a number of fun highlight videos and features on the OPTIZMO keynote session, we’re in the middle of...

Affiliate Grand Slam Dubai 2021 – A Chat with HitPath

Affiliate Grand Slam Dubai 2021 – A Chat with HitPath Another week is here and that means it’s time to release another great video from our trip to Affiliate Grand Slam Dubai 2021! In May, 2021 the OPTIZMO team made the long trip overseas to Dubai for the...

Metrics That Will Matter in Email Beyond 2021 – Business2Community

By Tom Wozniak, Head of Marketing – published on Business2Community on 6/11/21 Email marketing has been one of the most effective digital marketing channels for decades (over 43 years in all) and over that time it has constantly evolved to meet the changing needs of...

How Email Marketing Will Adapt To A Change In Privacy Settings – Forbes

By Tom Wozniak, Head of Marketing – published on Forbes.com on 7/14/21 If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how...

Affiliate Grand Slam Dubai Interview

Affiliate Grand Slam Speaker Interview with Tom Wozniak In May, 2021 the OPTIZMO team traveled to Dubai for the inaugural Affiliate Grand Slam event. You’ve probably already seen some of the great videos we shot at the event, but we were also involved in some...