The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

AI AND PERFORMANCE MARKETING: POLICIES, PRACTICES, AND LEGALITIES (VIDEO REPLAY) – The Performance Marketing Association

Originally posted on the Performance Marketing Association website on Sept. 21 here The Performance Marketing Association Compliance Council revealed the results of its recent survey on AI and Affiliate Marketing with a free LinkedIn webinar. The new survey and...

AI and Email Compliance – Things to Consider

One of the hottest topics in digital marketing in 2023 has been the rapid evolution of Artificial Intelligence (AI) across virtually every channel. In particular, it’s been generative AI that has caught every marketer’s attention. Its ability to rapidly create content...

David Antley: Email’s Cat & Mouse Game

We’re rolling out another installment of ComplianceCast, this time featuring David Antley from LinkTrust! In this episode, David sheds light on the epic cat-and-mouse game we all play in this industry – the ever-evolving realm of email and compliance. Looking...

OPTIZMO™ CEO Khris Thayer Offers Company Insights in Comprehensive Interview with Website Planet

The interview highlights the company’s evolution as well as a glimpse into what the future holds for it in an evolving digital marketing industry AUSTIN, Texas, July 12, 2023 (GLOBE NEWSWIRE) — OPTIZMO is the industry leader in email suppression list...

Webinar: From Insights to Strategy Ft. OPTIZMO & LashBack

Using Negative Marketing Signals and Campaign Analytics to Excel in Email Marketing This Webinar was originally streamed on June 22nd, 2023. Click this link to watch the full webinar on LashBack’s website! Join us for an enlightening webinar where LashBack and...

Lizzie DeVito: Email Is Changing

Guess what? We’re back with another fantabulous episode of ComplianceCast featuring Lizzie DeVito from AXAD Capital! In this episode, Lizzie dives into the rapidly changing world of email marketing, which, let’s face it, is looking pretty different,...