Email compliance is complex. First, all commercial emails sent in the United States must comply with the requirements of the CAN-SPAM Act. CAN-SPAM sets email marketing guidelines, such as the requirements that every commercial email must include a valid opt-out...
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 3/21/23 I’m not usually one to make assumptions. There’s an old saying about what happens when you assume things (you make an a$$ out of you and me). But, I’m going to ignore that advice and assume...
By Tom Wozniak, Head of Marketing – published on Forbes on 3/9/23 Unless you’ve been living off the grid and possibly without any human contact in the last six months, you have almost certainly heard of artificial intelligence (AI) in general and more specifically...
By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 6/28/22 In life, we all use conventional wisdom (CW) on a regular basis. We come across it in every facet of our lives. “If the stove gas burner doesn’t light the first time, wait a few seconds for...
By Tom Wozniak, Head of Marketing – published on Forbes on 10/4/22 In email marketing, you can write the most compelling copy, include an impossible-to-resist offer, create an attention-grabbing call to action, and still have the campaign fail to drive results. What’s...
It probably comes as no surprise to anyone that the OPTIZMO team has fun when we hang out together. But, since we have team members across three U.S. states, it’s not often that we all get to see each other in one place. This makes our annual U.S. team retreat...
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