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By Tom Wozniak, Head of Marketing – published on Forbes on 3/9/23

Unless you’ve been living off the grid and possibly without any human contact in the last six months, you have almost certainly heard of artificial intelligence (AI) in general and more specifically ChatGPT, the most widely known AI platform available to businesses and individuals to date. While AI has been a catchy media buzzword for years, ChatGPT is the first platform that has been covered on a wide variety of major media sites, making it likely the only AI tool that the average person on the street could possibly name.

ChatGPT’s uses are already wide-ranging, effectively limited to what users can think of to ask, with a few stipulations regarding certain types of potentially offensive content that the platform has been designed to refuse to create. You can ask it to answer a question like: “Can you explain why humans shouldn’t be worried about AI taking over the world?” (I found its answer to be precisely what SkyNet would have said before taking over the world.)

With proper prompts and refinement requests, you can get ChatGPT to write a term paper, such as on the impact of Shakespeare on modern society. As a marketer, you can have the AI write something like email copy for a new marketing campaign.

Predictably, the media has given a lot of coverage to the subject, often with a focus on how tools like ChatGPT will or already are disrupting education, business in general, and all sorts of content creation in particular. We’ve also already seen media companies make use of AI to generate articles and website copy with varying degrees of success.

So, with all this going on, what is a human content creator to do? Throw up our arms and surrender to our future AI overlords, or recognize that industry disruption always brings opportunities along with challenges? I’m going to suggest the latter and that it’s time for anyone who creates content as part of their profession to begin getting on board with AI.

With that in mind, here are four tips to get started on your AI journey.

Read the rest at Forbes.

Tom Wozniak is the COO and heads up Marketing and Communications for OPTIZMO Technologies.

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