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By Tom Wozniak, Head of Marketing – published on OnlyInfluencers on 3/21/23

I’m not usually one to make assumptions. There’s an old saying about what happens when you assume things (you make an a$$ out of you and me). But, I’m going to ignore that advice and assume that just about anyone reading this has now heard about Artificial Intelligence (AI) and how it is in the process of revolutionizing a wide variety of industries, including marketing and content creation. Even if you haven’t stuck your toe in the AI pool and started learning ways to use one tool or another to create marketing content, you’re likely aware of its growing popularity. And “growing popularity” is an understatement.

ChatGPT, the AI tool that people are going to be most familiar with due to quite a bit of media coverage, recently became the fastest app to reach 100 million users in history. The app was launched in November 2022 and surpassed the 100 million user mark in January 2023. The people using ChatGPT include everyone from curious consumers who just want to ask it random questions to content teams at companies that are using the platform to generate all the content for consumer-facing websites on a daily basis.

Amidst all the reports of AI producing content that is every bit as high-quality as a human being can create (and doing it much faster), it would be easy to assume that this new tool can start replacing marketers and content creators today. However, this brings us back to that old saying about making assumptions. You should think twice before replacing your marketing team with an AI chatbot tomorrow.

I have been using various AI tools, and ChatGPT in particular, to create a growing amount of content for a variety of marketing purposes for over a year. During that time, I learned a few lessons about where AI delivers the goods and where it still lags.

So, here are a few tips to take into consideration as you start working with AI to create content for your business in 2023.

Read the rest at Onlyinfluencers.

Tom Wozniak is the COO and heads up Marketing and Communications for OPTIZMO Technologies.

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