By Tom Wozniak, COO – published on Forbes on 5/30/23 There is no hotter topic in marketing right now than artificial intelligence (AI) and specifically, ChatGPT. At a recent digital marketing conference I attended, the topic came up repeatedly in presentations and...
In previous articles, we explored the increasing importance of SMS marketing as a key component of a complete multichannel marketing strategy. As businesses today look for ways to optimize their SMS campaigns and navigate SMS compliance and text message marketing...
Mastering the Art of Mobile Engagement: The Power and Potential of SMS Marketing As a marketer, you’re constantly exploring new ways to engage your audience, deliver meaningful connections, and drive conversions or sales. In an age where our trusty smartphones rarely...
Fellow email marketers, if we’ve learned anything from testing and optimizing subject lines and inbox placement, it is the importance of maintaining healthy sender reputations and even more vital, staying compliant with laws like the CAN-SPAM Act. The key tool that...
The infographic analyzes hundreds of millions of opt-out requests from 2022 AUSTIN, Texas, May 03, 2023 (GLOBE NEWSWIRE) — OPTIZMO Technologies, the industry leader in email suppression list management and email compliance, announces the release of the fifth...
The OPTIZMO team recently returned from MailCon 2023, held in the always luminous Las Vegas, and if you haven’t heard from us yet and we connected at the conference, we’ll be in touch very soon. However, we wanted to write about some of the highlights from the event. ...
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