The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

An Email Marketing Compliance Refresher – Updated For 2024 – PMA Blog

By Tom Wozniak, Chief Operating Officer – published on The PMA Blog on 07/10/24 Email is the old kid on the block when it comes to digital marketing. The channel has been around since 1978 when the very first unsolicited email marketing campaign was sent to about 400...

How to Optimize Email Campaigns with Effective Suppression List Management – Phonexa Guest Post

Guest Post By Alexander Cartigan, Director of Email Marketing at Phonexa Marketing professionals have long used advanced targeting to deliver personalized messages to email subscribers based on actionable data obtained from each recipient.  Today, targeting is a...