The OPTIZMO™ Blog

News and tips from the industry leaders in email compliance.

AI and Email Compliance – Things to Consider

One of the hottest topics in digital marketing in 2023 has been the rapid evolution of Artificial Intelligence (AI) across virtually every channel. In particular, it’s been generative AI that has caught every marketer’s attention. Its ability to rapidly create content...

Lizzie DeVito: Email Is Changing

Guess what? We’re back with another fantabulous episode of ComplianceCast featuring Lizzie DeVito from AXAD Capital! In this episode, Lizzie dives into the rapidly changing world of email marketing, which, let’s face it, is looking pretty different,...