By Tom Wozniak, Chief Operating Officer – published on The PMA Blog on 11/08/23 Email marketing has been around for over 40 years and a part of affiliate marketing since its inception. With all that, we don’t talk about the email channel all that often. It’s largely...
By Tom Wozniak, Chief Operating Officer – published on Forbes on 11/01/23 Has 2023 been officially named the year of AI yet? Really, the next five years will probably all be called the year of AI. However long the era of AI lasts, it’s pretty safe to say that...
Suppression lists are essential components of any email marketing strategy. The need for such lists became vital when in 2003 the CAN-SPAM Act mandated all companies to allow recipients to opt-out of marketing emails. As a result, it’s necessary for companies to...
By Tom Wozniak, Chief Operating Officer – published on OnlyInfluencers on 10/08/23 When I brainstorm topics for an upcoming OI article, sometimes I focus on bigger trends in the industry (AI!) or areas where I can speak with some authority (email compliance). But I...
This interview highlights the importance of effectively managing suppression lists in the face of evolving digital marketing and data privacy regulations AUSTIN, Texas, Sept. 26, 2023 (GLOBE NEWSWIRE) — OPTIZMO is the industry leader in email suppression list...
By Tom Wozniak, COO – published on Forbes on 9/21/23 Pardon me if you’ve already heard, but AI is kind of a big deal in 2023, especially in email marketing. When major news sites like CNN are publishing a steady stream of stories about the...
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