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By Tom Wozniak, Chief Operating Officer – published on Forbes on 11/01/23

Has 2023 been officially named the year of AI yet? Really, the next five years will probably all be called the year of AI. However long the era of AI lasts, it’s pretty safe to say that 2023 will be seen as the year AI went mainstream. Although plenty of marketers have been using some form of machine learning in our marketing programs for years, 2023 marked the first time that a lot of CMOs asked their teams: “How can we start making use of AI in our programs?” Marketers love bright shiny objects (like Snapchat, TikTok and social media in general), so when new technology comes along, we aren’t shy about wanting to take it for a test drive.

Amid all this enthusiasm and excitement, it’s not surprising that marketers are jumping into the AI pond with both feet and, in many cases, not looking out for rocks that might be coming their way. Now’s a good time to take a breath and ask some key questions about AI before going further in incorporating it into all facets of your marketing program. Here are four initial questions to get the ball rolling.

Read the rest at Forbes.

Tom Wozniak heads up Marketing and Communications as the COO for OPTIZMO Technologies.

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