Businesses worldwide are well aware that email has become an all-but-essential part of any marketing strategy. The platform offers a quick and easy way for companies to reach consumers, including established customers and potential clients alike. However, there are...
Even the most effective email marketing messages can be undercut by a low-quality list. With an ineffective list, marketers will wind up wasting a great deal of time and effort attempting to reach people who are unable or unwilling to pay attention the...
There are many aspects of running a successful email marketing campaign, including finding valuable targets, guaranteeing email compliance and sending messages with consistency and regularity, to name a few. However, perhaps no single factor will have a greater impact...
Among industry professionals, opinions regarding monthly or weekly email newsletters vary. Some see them as a waste of time that most will not bother to read, while others think they are a great way to maintain interaction between the company and its customers and...
When it comes to email marketing, most industry experts agree that content is the single most important factor for determining a campaign’s success or failure. Without engaging, valuable content, an email message is unlikely to hold a reader’s attention or...
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